Original URL: http://www.theregister.co.uk/2012/11/05/ballmer_ramping_it_up/

Ballmer: Windows Phone 8 'WILL ramp quickly', god dammit

Man says thing it was most unlikely he would not say

By Anna Leach

Posted in Mobile, 5th November 2012 15:56 GMT

In an unsurprising vote of confidence in his own company and its latest product, Microsoft's Steve Ballmer predicts that Windows Phone 8 will create a strong third player in the mobile market and sell quickly.

Speaking at a launch event for Win 8 in Israel, reported on by Reuters, he said:

With the work we have done with Nokia, HTC, Samsung and others ... there is now an opportunity to create really a strong third participant in the smartphone market.

We're still relatively small ... I expect the volumes on Windows Phone to really ramp quickly.

Well at least Ballmer is on message.

Ballmer promised an advertising blitz too saying that Microsoft would advertise more on the products out now - Windows 8, the Surface - than on any other. ®