Feeds

Nokia woos disgruntled iOS users with rebranded maps service

Mappy times are HERE to stay

5 things you didn’t know about cloud backup

Nokia has rebranded its mapping systems, dubbing it HERE, and is looking to bring over disgruntled (and disorientated) iOS users with an HTML5 app, as well as others unsatisfied with Google's mapping system.

"We aren't reserving HERE just for Windows Phone," said Pino Bonetti, senior marketing manager for Nokia. "Instead, we are opening it up to all devices and operating systems to give everyone, with any type of device, the possibility to recognize and the ability to use the best location platform in the world. This openness is what sets HERE apart from other digital maps in the world."

It's not all smiles and sunshine for Apple users however. HERE for iOS only includes turn-by-turn navigation for walking trips, not driving. The app should be in Apple's store within the next few weeks, but it's not outside the realms of possibility that Apple may throw a spanner in the works over that timescale.

Android users are also in Nokia's sights. An Android HERE SDK should be out early next year, and Nokia is getting together with Mozilla to make sure that its forthcoming FirefoxOS has HERE support, and there will be some tweaks for Mozilla's browser users.

Nokia already provides the data behind Bing's mapping system, and the Finns have also recently won over Oracle and convinced Amazon to dump Google Maps. Nokia's CEO Stephen Elop said that usage of its map products is now 75 times higher than this time last year.

People using HERE could add their own data to the maps – once it had been checked for accuracy by Nokia – and share maps and locations with friends. The company is also increasing its mapping muscle with the acquisition of 3D mapping company Earthmine, which give it 3D maps in 31 countries, Nokia said.

The Finns are keeping some goodies back for Windows Phone 8 users, however, which is understandable since the company is going to live or die based on whether Redmond's smartphone system takes off or not. Its Nokia City Lens software, which give 3D representations of cities, will only be available to Lumia customers – at least at first.

Nokia has been at the mapping game for nearly a decade now, and the results have been good so far, the company said. It's looking to expand the customer base and move into areas such as automotive software as well. While Google still has the most popular mapping application, Nokia looks good to overtake Apple as the leading alternative.

Secure remote control for conventional and virtual desktops

More from The Register

next story
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
China: You, Microsoft. Office-Windows 'compatibility'. You have 20 days to explain
Told to cough up more details as antitrust probe goes deeper
Windows 7 settles as Windows XP use finally starts to slip … a bit
And at the back of the field, Windows 8.1 is sprinting away from Windows 8
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?