Feeds

Nokia woos disgruntled iOS users with rebranded maps service

Mappy times are HERE to stay

High performance access to file storage

Nokia has rebranded its mapping systems, dubbing it HERE, and is looking to bring over disgruntled (and disorientated) iOS users with an HTML5 app, as well as others unsatisfied with Google's mapping system.

"We aren't reserving HERE just for Windows Phone," said Pino Bonetti, senior marketing manager for Nokia. "Instead, we are opening it up to all devices and operating systems to give everyone, with any type of device, the possibility to recognize and the ability to use the best location platform in the world. This openness is what sets HERE apart from other digital maps in the world."

It's not all smiles and sunshine for Apple users however. HERE for iOS only includes turn-by-turn navigation for walking trips, not driving. The app should be in Apple's store within the next few weeks, but it's not outside the realms of possibility that Apple may throw a spanner in the works over that timescale.

Android users are also in Nokia's sights. An Android HERE SDK should be out early next year, and Nokia is getting together with Mozilla to make sure that its forthcoming FirefoxOS has HERE support, and there will be some tweaks for Mozilla's browser users.

Nokia already provides the data behind Bing's mapping system, and the Finns have also recently won over Oracle and convinced Amazon to dump Google Maps. Nokia's CEO Stephen Elop said that usage of its map products is now 75 times higher than this time last year.

People using HERE could add their own data to the maps – once it had been checked for accuracy by Nokia – and share maps and locations with friends. The company is also increasing its mapping muscle with the acquisition of 3D mapping company Earthmine, which give it 3D maps in 31 countries, Nokia said.

The Finns are keeping some goodies back for Windows Phone 8 users, however, which is understandable since the company is going to live or die based on whether Redmond's smartphone system takes off or not. Its Nokia City Lens software, which give 3D representations of cities, will only be available to Lumia customers – at least at first.

Nokia has been at the mapping game for nearly a decade now, and the results have been good so far, the company said. It's looking to expand the customer base and move into areas such as automotive software as well. While Google still has the most popular mapping application, Nokia looks good to overtake Apple as the leading alternative.

High performance access to file storage

More from The Register

next story
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
US taxman blows Win XP deadline, must now spend millions on custom support
Gov't IT likened to 'a Model T with a lot of things on top of it'
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.