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Sony Ericsson W350i entry-level Walkman phone

Retro-flip design and quality music player hits the right notes

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A lower-range 176 x 220 pixel, 1.9in, 262K-colour display is adequate but not as detailed as other mid-priced models. Consequently, onscreen imaging, video playback and browsing are so-so rather than particularly impressive.

It’s an interesting touch to have the Walkman player showing the current track as the default display when the flip’s closed, but it emphasises this phone’s music emphasis. Again, the Walkman software isn’t the very latest you’ll see on Sony Ericsson’s recent models, but the user interface works along similar lines with a consistent, stylish look and feel. The Walkman player external controls work nice and crisply, enabling you to select tracks, skimming through lists and category sub menus as required, all without lowering the flip.

Sony Ericsson W350i

The 176 x 220 pixel, 1.9in display is adequate

There are fewer track categories on this model than on up-range Walkman phones; you get the basic Artists, Albums, Tracks and Playlists options, plus a link to Sony Ericsson’s Play Now content site - just in case you fancy downloading paid-for tunes at the sedate GPRS or EDGE data rates this phone allows.

A 512MB M2 card is supplied in-box – essential, as the phone’s internal storage is a paltry 14MB. Larger capacity cards (up to 2GB) are supported too, with the card slot accessible under that bendy back panel. You can swap tracks across from a PC using Sony Ericsson’s supplied Media Manager software and USB cable, or simply drag and drop files, or Bluetooth them over.

Sony Ericsson hasn’t compromised on the music performance – the Walkman player is capable of producing impressive sound quality, with plenty of detail and subtlety. Bass frequencies are presented very well too.

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