Articles about online advertising

Alert: Using a web ad blocker may identify you – to advertisers

The recent explosion in people installing ad blockers for their browsers may have an ironic side effect: identifying them to advertisers. French researchers digging into online privacy issues have built on a 2010 study by the EFF that used people's browser configurations to identify individuals. The researchers account for the …
Kieren McCarthy, 14 Apr 2017
Swamp alligators crowd near muddy water pool. Photo by Shutterstock

Google's stock rating downgraded as YouTube ad boycott contagion goes global

Google has responded to a contagious YouTube advertising boycott which yesterday prompted a downgrade on Wall Street. Pivotal Research Group downgraded Alphabet shares from "Buy" to "Hold" based on its response to the boycott, which now includes more than 200 big brands, as well as public sector ad spending. Marks & Spencer …
Andrew Orlowski, 21 Mar 2017
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Google promises policy review after several big brands pull YouTube ads

Google has promised a review of its ad policy on YouTube after a backlash from blue-chip advertisers. It follows a series of reports by The Times demonstrating big brand ads running over content that breaches YouTube guidelines, such as jihadist videos and other inflammatory or racist material. French advertising giant Havas " …
Andrew Orlowski, 20 Mar 2017
ISIS fighters

ISIS videos, adtech, and the 'smartest guys in the room' (Google)

Special Report Google's ad blacklists, intended to stop big brand advertisements running over YouTube terror videos, aren’t working. In 2014, Newsnight reported that the taxpayer was paying for ads to run alongside beheadings. Three years on, The Times notes that after promising advertisers their ads wouldn't run against certain content, …
Andrew Orlowski, 10 Feb 2017
Bomber found on the moon newspaper cutting

Facebook ad biz comes under scrutiny in MPs ‘Fake News’ probe

Zeitgeist-hungry MPs at the UK Parliament will conduct an inquiry into “Fake News”. The Culture Media and Sport select committee will look at trying to define modern propaganda, its impact, and also asks whether “changes in the selling and placing of advertising encouraged the growth of fake news, for example by making it …
Andrew Orlowski, 30 Jan 2017
barbie

Viacom, Mattel and pals busted for stalking kids with creepy web ads

A group of toy and children's entertainment giants have been lightly fined for letting advertisers illegally track kids online. The US Federal Trade Commission (FTC) and a group of state Attorneys General (AGs) have told Viacom, Mattel, Hasbro, and JumpStart to cough up some change for multiple violations of the Children's …
Shaun Nichols, 14 Sep 2016
Ads on Times Square. Photo by Allen G via Shutterstock editorial use only

Ad-blocking ‘plateaus’, claims hopeful ad industry

The digital ad biz is hoping that ad-blocking has reached a plateau in the UK, after its rolling survey of users failed to detect an increase. The IAB's July poll, conducted by YouGov, found that 21.2 per cent of the sample used prophylactics, down from 21.7 per cent in February. However the IAB notes that many users don't …
Andrew Orlowski, 17 Aug 2016

Adblock Plus blocks Facebook's ad-blocker buster: It's a block party!

The makers of Adblock Plus (ABP) have already found a way to defeat Facebook's anti-ad-block tools. An updated filter list for ABP will disappear web ads on Facebook's desktop site – including banners the social network said it would force people to see even if they are using ad-blocking tools. Those ads are specially crafted …
Shaun Nichols, 11 Aug 2016
Woman watches TV with cat, uses remote to change channel. Photo by Shutterstock

Ad blockers responsible for rise in upfront TV ad sales, claims report

The upfront market for broadcast and cable networks has taken an unexpected U-turn from last year’s dip, seeing an increase in advertising sales of $800m to $18.6bn in the most recent completion. According to research firm Media Dynamics, this 4.5 per cent increase in TV ad revenue is a blow to OTT video platforms on PCs and …
Faultline, 15 Jul 2016
Google UK office logos

>Ring, ring< Hey Wall St. Yeah, it's Google. Yeah, bad news again, fellas

Google missed analysts' earnings estimates for the sixth quarter in a row on Thursday, despite the fact that its actual performance for the three months ending on March 31 was more than respectable. As usual, one has to wonder whether Wall Street isn't being just a bit over-optimistic about the online ad-slinger's prospects. …
Neil McAllister, 23 Apr 2015

Google's revenues swell yet again, yet big earnings elude it

Google continued to mint money in the second quarter of its fiscal 2014, with revenues booming compared to the year-ago period, yet its earnings still managed to disappoint eager Wall Street analysts who were expecting even greater returns. This quarter, the online ad-slinger posted revenues of $16.0bn, which soundly beat the …
Neil McAllister, 18 Jul 2014
Google sign outside Mountain View headquarters

Google's ad-slinging juggernaut gobbles more BEEELLIONS in revenue

Updated Google turned in another impressive earnings report on Thursday, with the giant ad-slinger's revenues reaching record highs both for the fourth quarter and for fiscal 2013. Total revenues for the three months ending on December 31 were $16.86bn, a 17 per cent hike from the year-ago period. And ignoring the impact of the …
Neil McAllister, 30 Jan 2014
troll

Judge: Google owes patent troll a 1.36% cut of AdWords' BEELLIONS

Patent-holding company Vringo has won a legal victory against Google that could net it hundreds of millions of dollars per year in ongoing royalties from the Chocolate Factory's AdWords online advertising system. According to court documents [PDF] obtained by The Register, Judge Raymond Jackson of the US District Court of the …
Neil McAllister, 29 Jan 2014

Canada says Google broke law by snooping health info to serve ads

An investigation into Google's online advertising practices by Canadian regulators has found that the Chocolate Factory served ads based on users' sensitive health-related information, in violation of the country's privacy laws. "Most Canadians consider health information to be extremely sensitive," Chantal Bernier, Canada's …
Neil McAllister, 16 Jan 2014
eyeofSauron

Do Not Track W3C murder plot fails by handful of votes

The privacy-enhancing Do Not Track standard is wobbling badly after barely surviving a no-confidence vote by the W3C consortium. Held among World Wide Web Committee (W3C) working group members, the vote against drafting a Do-Not-Track (DNT) standard was narrowly defeated by a majority of just five. W3C members working on the …
Gavin Clarke, 28 Oct 2013
Evil Android

Google burns promise of 'no big banner ads'. Don't Be Evil next?

Google is toying with the idea of allowing big banner ads to run at the top of its search results pages - in a move that apparently breaks an eight-year-old promise. The Mountain View web goliath is, we're told, "running a very limited, US-only test" of the billboards. A Google spokesman confirmed to the AFP news agency today …
Kelly Fiveash, 24 Oct 2013

Twitter hires Google ad exec: Microblogging? We've heard of it

Twitter has poached a Google ad exec to be its head of retail, as it expands its business in preparation for its IPO. JJ Hirschle used to direct media and entertainment advertising for the Chocolate Factory, but will now sell ads to retail companies for Twitter, Bloomberg reported. As is typical of a company about to go …
captcha

Loathed wiggly-word CAPTCHAs morph into 'fun' click-'n'-drag games

A UK startup is trying to make a game out of solving CAPTCHAs*, the ubiquitous but sometimes irritating challenges designed to make sure that a human, rather than a 'bot, is registering for an online service. CAPTCHAs typically oblige website visitors to type out distorted words presented in images to prove that they are human …
John Leyden, 16 Oct 2013

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