Articles about logowatch

IBM cloud logo

IBM kills Bluemix, a year after killing SoftLayer

Logo watch IBM has re-named its cloud. Again. The last change of stationery was on October 25th, 2016, when IBM decided to replace the “SoftLayer" name and replace it with Bluemix. On Tuesday this week the company changed it again, announcing that “Bluemix is now IBM Cloud”. The company's rationale is that “we are merging the Bluemix …

Capgemini: We love our 'flexible, flowing' spade

Logowatch Throwing caution to the wind, the IT outsourcing and services giant Capgemini is celebrating its 50th anniversary with a daring visit to the Strategy Boutique. The Gallic operation's wordmark is now expressed in a cursive script, and controversially features a radically redrawn corporate spade. "We love our spade," gushes …
Andrew Orlowski, 17 Oct 2017
New dropbox logo

Dropbox thinks outside the … we can't go there, not when a box becomes a 'collection of surfaces'

Logowatch LogoWatch's formative computing experiences included using multiple fonts – nearly always Kawasaki and Chicago – sometimes with different shadings, in Aldus PageMaker on early Macs' nine-inch screens. This column mention that experience because Dropbox has contacted LogoWatch with news of a “new design system … communicated …
The cover of the employee edition of Satya Nadella's Hit Refresh

Microsoft gives all staff a marked-up 'Employee Edition' of Satya Nadella's new book

+Logowatch Microsoft has created a special “Employee Edition” of CEO Satya Nadella's new book, Hit Refresh – and The Register understands every full-time worker at the software giant will find one on their desks. A copy seen by El Reg replaces some text from the edition ordinary folks can buy. Hit Refresh gets an added “FN+F5,” …
Simon Sharwood, 28 Sep 2017
Vantara Logo

Hitachi Data Systems is no more! Arise the new 'Hitachi Vantara'

Hitachi Data Systems is no more: the venerable storage vendor has been subsumed into a new outfit called “Hitachi Vantara” that says it “helps data-driven leaders find and use the value in their data to innovate intelligently and reach outcomes that matter for business and society.” The new organisation remains a Hitachi …
Simon Sharwood, 20 Sep 2017
Atlassian Logo

Atlassian kills God, rebrands as a mountain, a structurally unsound 'A' or a high five

LOGOWATCH DevOps darling Atlassian has given the world a new logo it says could be “two people high-fiving” or “a mountain ready for teams to scale” or perhaps even “the letter A formed from two pillars reinforcing each other.” Whatever you see when peering at the glyph depicted below, Atlassian wants you to know it has moved on from …
Simon Sharwood, 12 Sep 2017
Cisco logo falling off Cisco building

When corporate signage goes BAD

LogoBotch Thanks to a sharp-eyed Reg reader in Norway who snapped the local Cisco offices, everyone can cop an eyeful of the unfortunate rebranding exercise that happened after it bought Tandberg in 2010. We aren't sure whether the sign slippage was caused by sloppy workmanship or a batch of dodgy glue. But we are sure the $60bn sales …
Paul Kunert, 19 Jun 2017
PayPal and Pandora logos

PayPal peed off about Pandora's 'P' being mistaken for its 'PP'

LOGOWATCH LEGAL PayPal has filed a lawsuit against streaming music service Pandora, alleging that the latter's stylised single “P” logo is so similar to the payment company's “PP” logo that it's designed to get punters confusing the two. In a brief filed last week in the United States District Court, PayPal argues that “Pandora’s recent …
Simon Sharwood, 23 May 2017

The best of Reg readers' David Hockney-style logo redesigns

Pics Last week we challenged our commentards to redesign The Register's masthead in the style of David Hockney, after the artist scrawled over The Sun's logo in Paintbrush. True to form, our dear readers did not disappoint – albeit with some examples being slightly more true to the Hockney form than we had hoped. Hockney, 79, …
Mozilla's new logo for 2017

Meet 'Moz://a', AKA Mozilla after it picked a new logo

LOGOWATCH When Mozilla floated new logo designs last August The Reg polled readers to ask which of the eight candidates you felt would best represent the open sourcerers. You picked the design we named "Remind me again which one is the backslash and which one is a forwardslash?" And so did Mozilla, which has now announced that the logo …
Simon Sharwood, 19 Jan 2017
Illustration of a "bitcoin" dissolving into numbers. Photo by SHutterstock

Blockchain: A digital 'golden section' that's the 'gestalt of its pieces'

Logowatch From the world of fintech comes some momentous news. "We're excited to announce the next phase in the evolution of our brand: our new logo," writes Blockchain founder Peter Smith. Who? Blockchain, the company that's "on a mission to build an open, accessible and fair financial future, one piece of software at a time". If you' …
Andrew Orlowski, 18 Jan 2017

Meet Deliveroo's ‘bold and impactful’ new logo. No, really

Logowatch Fresh ripples of excitement reach us from the world of rebranding, after Deliveroo parked its bike against the walls of the Strategy Boutique. The three year old startup didn’t come back empty handed. It’s got a new logo, Design Week reports in a must-read account, and riders have a new uniform. The trade mag tells us that …
Mozilla logo candidates

Mozilla's trying on seven hot new spring/summer logo looks

LOGOWATCH Poll Mozilla's attempt to find a new logo has reached the point at which it is willing to share seven new hot spring/summer looks with the world*. There they are at the top of the story (or here for those of you reading our mobile site or apps) and if you click here we've uploaded a lovely large version so you can really pore over …
Simon Sharwood, 23 Aug 2016
new instagram logos

Unicorn adopts rainbow as logo

LOGOWATCH Instagram's changed its logo. And given us a spectacular example of the astounding language Silicon Valley manges to emit when talking about itself. “The Instagram community has evolved over the past five years from a place to share filtered photos to so much more,” says Instagram's post explaining its new icon. That missive …
Simon Sharwood, 12 May 2016
Michael Dell, photo: Dell

Dell to change name to 'Dell Technologies'

Michael Dell has written to his staff to tell them that Dell will soon become known as “Dell Technologies”. Except for the bit of Dell that sells PCs, which will be called “Dell”, and the bit that sells to the enterprise, which will be called “Dell EMC”. Confused? Here's how Dell the man said it in his letter: “Dell …

Schlock and .aw as Dutch net registry rebrands

LOGOWATCH Admit it, for years you've regarded the Dutch net registrar SIDN as a "fairly conservative organisation", concerned mainly with administering the .nl domain. Well, we've got news for you, because Stichting Internet Domeinregistratie Nederland, to trumpet its full title, has actually evolved into a "dynamic enterprise", whose …
Lester Haines, 1 Mar 2016
My creation... is complete!!! by https://www.flickr.com/photos/mrseb/ cc 2.0 attribution noderivs https://creativecommons.org/licenses/by-nd/2.0/

Green rectangles are the new rounded rectangles

Logowatch South Korean web portal Naver is considering a legal tilt at Hewlett Packard Enterprise over just who first decided a green rectangle makes a good corporate insignia. Yonhap reports that Naver has been using a green box since 2006 and reckons HP must have known about its logo. HP's told the Korea Times it devised its own …
Simon Sharwood, 26 Nov 2015

RIPE rebrand whiffs slightly of joss-sticks

LOGOWATCH The magnificent era of corporate rebranding excess have long passed - heady days in which brainstorming strategy boutiques would crank the whalesong up to 11 and give forth on the empowering effects of emotionally compelling and strategically grounded brand frontage paradigms. However, there are still a few joss-stick embers …
Lester Haines, 4 Nov 2015

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