Articles about adwords

The Register breaking news

Google adds 'nuclear' AdWords to 'explosive' AdMob

Ad giant Google has opened up its AdWords system to mobile devices by slotting the network into its AdMob mobile app advertising platform. This means that the company's 1-million-strong ad partners can now run campaigns on 350 million smartphones and fondleslabs running hundreds of thousands of apps within its mobile network …
Kelly Fiveash, 8 Jun 2012
The Register breaking news

Now India snaps on gloves, bends Google over for antitrust probe

Google is undergoing an antitrust investigation in India, the Competition Commission (CCI) in that country confirmed on Monday. The Economic Times, citing sources, reported over the weekend that the CCI was readying a competition inquiry into the search giant's "alleged discriminatory practices" relating to its AdWords …
Kelly Fiveash, 8 May 2012
The Register breaking news

Appeals court cracks open Google AdWords v Rosetta Stone case

Google may be liable for direct and contributory trade mark infringement as well as trade mark dilution because of the way it allowed a language learning software company's trademarks to be bought as "keyword advertising" terms by others, a US court has ruled. The US Court of Appeals overturned (47-page/122KB PDF) a district …
OUT-LAW.COM, 13 Apr 2012
The Register breaking news

Google hands Britain’s eTown award to Scunthorpe

Google has awarded Scunthorpe the title of Britain’s eTown, the UK locale that saw the strongest growth in AdWords use over the last year. The town, known for its dwindling iron and steel works, dodgy MP and unfortunately misspelt name, was at the top of 20 towns named in the UK for seeing growth in small businesses using …
Iain Thomson, 7 Dec 2011
The Register breaking news

ACCC to appeal Google decision

The Australian Competition and Consumer Commission has decided it will appeal against the decision that recently let Google off the hook in relation to misleading advertisements in Australia. Back in September, Federal Court judge Justice Nicholas had decided that while “ad-squatting” – a business buying ads using the trading …
The Register breaking news

Google sprays customers with cash in AdWords cockup

Google mistakenly credited huge sums of money into an unknown number of UK customers' AdWords accounts, after some were handed a £100 voucher from Mountain View to redeem on the service. AdWords user Pete Williams told The Register that Google wrongly plonked £75,000 into his account after he redeemed the voucher. "I got one …
Kelly Fiveash, 6 May 2011
The Register breaking news

Google relocates Australian AdWords customers

One of the anchor-tenants of what was formerly the Irish economic miracle, Google, is moving the administration of Australian AdWords customers to Singapore. In what could be interpreted as a corporate bet on the future of Ireland’s low corporate taxes, the Chocolate Factory told Australian customers of the change on Tuesday …
The Register breaking news

That's Schmidt: So long to the Google chief who wasn't

For six years, Larry Page and Sergey Brin told Eric Schmidt that Google should build its own browser, and for six years, he resisted. "Google was a small company,” Schmidt remembered. “Having come through the bruising browser wars, I didn’t want to do that again.” So Brin and Page hired some ex-Firefox developers and had them …
Cade Metz, 22 Jan 2011
The Register breaking news

EU antitrust probe fishes for Google secrets

The EU Competition Commission has shown it means business in its probe into Google by issuing a hard-hitting and wide-ranging set of confidential questions for customers, rivals and clients of the Californian web giant. The Commission has sent out three sets of questionnaries: to advertisers, to vertical search companies, and …
Andrew Orlowski, 19 Jan 2011
The Register breaking news

Google antitrust? Ask the one man who can (almost) answer

Exclusive Outside of Google, no one really knows how the company makes its money. We know that most of Google's billions come from AdWords, its search advertising system. But no one really knows how AdWords works. By design, AdWords is a black box. If the world knew how it worked, Google says, unscrupulous advertisers would game the thing …
Cade Metz, 30 Nov 2010
The Register breaking news

Google advertisers howl over 'sudden quality score drop'

For the second time in a month, Google advertisers are complaining of a sudden drop in "quality scores" on the company's AdWords platform, and some say this is forcing them to pay more for the same ad placements. In an email to The Register, a Google spokesman said that at this point, the company "believes" that current …
Cade Metz, 23 Nov 2010
The Register breaking news

Google leaves sites in dark over October demotions

Google reserves the right to update its search algorithms whenever it likes. As it should. The trouble is that outsiders have little to no insight into why Google makes a change — or even if a change was made at all. To an outsider, a change looks no different than a bug, On October 22, some sort of flaw in Google's search …
Cade Metz, 11 Nov 2010
The Register breaking news

French go after Google for brand grab

A flurry of French advertisers have written an open letter objecting to Google's practice of putting brand names up for auction. The statement, sent to newswires, said: "Google has crossed a line by taking the initiative this summer to launch a service that allows anyone to buy brand names as keywords to generate advertising …
John Oates, 9 Nov 2010
The Register breaking news

Google streaming search in 'Instant revenue boost'

Google's search revenues increased almost 2 per cent in the two weeks following the introduction of its Instant search engine, according to an independent study. Marin Software — an outfit that manages $1.3 billion a year on behalf of search engine advertisers — has released a study based on the recent Google experience of "a …
Cade Metz, 26 Oct 2010
The Register breaking news

Leaked Google docs out top search ad spenders

Following its oil spill in the Gulf of Mexico, BP went from spending about $57,000 a month on Google search ads to an enormous $3.6m outlay for the month of June alone, according to a report citing internal Google documents. Documents obtained by Ad Age list BP as Google's sixth largest advertiser in June. Early that month, BP …
Cade Metz, 7 Sep 2010
The Register breaking news

Google spanked for bidding on its own ad auctions

Google likes to argue that its search advertising empire is immune to anti-trust claims because it doesn't set ad prices. AdWords, the company says, is an auction where advertisers bid for the placement of paid links. But the reality is far more complicated. One issue is that in some cases, Google is bidding in its own …
Cade Metz, 18 Aug 2010
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Google remarkets behavioral ad eyeball creep

At the very least, it's yet another demonstration of Google's uniquely creepy ability to control what you see on the interwebs. On Thursday, Mountain View formally announced a behavioral targeting scheme that allows a third-party advertiser to place a piece of Google code on its website that will track your visits to the site …
Cade Metz, 26 Mar 2010
The Register breaking news

Google now owns location advertising

Google has been awarded a patent on advertisements targeted by location, which bodes badly for any competitor without its own patent stack. The patent, which was filed in 2004 and awarded last week (and spotted by Venture Beat), covers "determining and/or using location information in an ad system". It seems pretty …
Bill Ray, 2 Mar 2010

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