Articles about advertising standards authority

Overexcitable UK ads regulator gabbles that Amazon broke EU law

The Advertising Standards Authority has alleged in an extraordinary statement that Amazon broke EU law by putting food supplements in a section of dedicated to weight loss and slimming items. The ASA issued a press release this morning attacking Amazon after receiving a single complaint from an unspecified person or …
Gareth Corfield, 26 Sep 2018
Martin Freeman in a now-banned Vodafone advert

Vodafone cops ads rap over Martin Freeman's vanishing spaceship

Vodafone was today slapped by the Advertising Standards Authority for quoting router sync speeds instead of throughput speeds in its advertising following a complaint from rival BT. The ad featured Hobbit star Martin Freeman engaging in some mild consensual online gaming action interrupted by a broadband-induced failure. Here' …
Gareth Corfield, 12 Sep 2018
Amazon Video

Ad watchdog: Amazon 'misleading' over Prime next-day delivery ads

Amazon Prime’s next-day-delivery advertising strapline has been branded misleading by a British advertising watchdog. No fewer than 280 people complained to the Advertising Standards Authority, a private company based in London, that Amazon’s “one-day delivery” promise – including its “one-day delivery for Christmas” promotion …
Gareth Corfield, 14 Aug 2018

Simon's Cat app rapped for random 'racy' advert

The Simon's Cat Crunch Time app accidentally served up a racy advert – earning the American advertiser a symbolic bollocking from Blighty's ad watchdog because children might have seen it. The advert featured "an image of a fake tattoo which looked like a bite mark on a woman's chest", according to the Advertising Standards …
Nissan Juke RS

We're not the 'world leader' in electric cars, Nissan insists

"World leaders in 100 per cent electric since 2010," Nissan boasted about itself in a recent advert. But does that mean the world leader (as in number one) or a world leader (nowhere near number one)? According to Nissan, it's the latter. Someone far more devoted to pedantry thought it necessary to complain to the Advertising …
Gareth Corfield, 30 Aug 2017

Spotify cleared of exposing kids to self-love innuendo in TV spot

Spotify has been cleared of exposing children to sexual and masturbatory innuendos because the Advertising Standards Authority thinks Britain's Got Talent is unlikely to be watched by kids. The regulator ruled that the ads, containing mildly explicit references to procreation and teenage self-love, were OK to be broadcast …
Gareth Corfield, 23 Aug 2017

CHAINSAW HORROR advert earns GiffGaff a slap from regulator

GiffGaff has been slapped for a second time by the UK's advertising regulator, this time for scaring kids with its YouTube advert depicting a woman screaming in terror while being pursued by a chainsaw-wielding maniac. After yelling "Someone please help me" a stream of other screaming characters appeared in its ad last year, …
Kat Hall, 4 Feb 2015

Watchdog bites bar over 'offensive' Facebook ad

NSFW The Advertising Standards Authority has sunk its teeth into the Manhattan Bar in Stoke on Trent, for a Facebook promotion "likely to cause serious or widespread offence". The offending Manhattan Bar promotion as seen on Facebook The ASA ruled the offending ad, seen right, in breach of CAP Code (Edition 12) rule 4.1 (Harm and …
Lester Haines, 16 May 2012
The Register breaking news

Watchdog sniffs David Beckham's wedding tackle

The Advertising Standards Authority has ruled that a poster campaign featuring David Beckham in his undies and displaying a fine pair of goldenballs is unlikely to traumatise wide-eyed kiddies. David Beckham poses for his Bodywear range. Pic: H&M Earlier this year, Becks got most of his kit off for the launch of his "Bodywear …
Lester Haines, 4 Apr 2012
The Register breaking news

Carphone Warehouse whipped for cheap Jesus mobe ads

Carphone Warehouse has been smacked down by the Advertising Standards Authority for claiming that it had the lowest price in the country on the iPhone 4. One complaint was made about the ads, which were headlined: "iPhone 4. UK's lowest price". The complainant said the headline was misleading because she'd found lower prices …
The Register breaking news

Ofcom mulls smackdown for rogue religious TV channel

Satellite channel Believe TV has broadcast advertisements during programmes, made unsupported claims of curing cancer and repeatedly improperly exploited its audience, says Ofcom – enough to make even the normally hands-off regulator consider a fine. The channel is broadcast on Sky and is filled with the kind of testament one …
Bill Ray, 23 Aug 2011
The Register breaking news

TalkTalk watchdog smackdown after ad complaint

The Advertising Standards Authority has upheld a complaint brought by BT against TalkTalk for exaggerating savings claims it made in a TV ad. It said TalkTalk had misled viewers of the advert by overstating the savings that customers might achieve. The regulator said the ad's on-screen declaration that punters could "Save …
Kelly Fiveash, 20 Jul 2011
The Register breaking news

Half of Virgin Media broadband ads are wrong, says ASA

Virgin Media has been taken to task by ad regulators over 10 separate adverts. The complaints centred on three separate national press adverts, a leaflet, a TV ad and a radio advert. BT complained that the first newspaper advert said that Virgin's fibre optic broadband is twice as fast as that of BT. BT bitched that this …
Team Register, 14 Jul 2011
vulture tv reporter

Digital player maker 'incited consumers to break the law', says ASA

A company must change the way it advertises its digital music player because the ads encourage people to copy music in a way that breached copyright law, the advertising industry regulator has said. The Advertising Standards Authority (ASA) has told 3GA Ltd to find a new way to advertise the Brennan JB7 machine, which is a CD …
OUT-LAW.COM, 31 Mar 2011
The Register breaking news

Watchdog disses City of Medway

The Advertising Standards Authority has earned its keep by ruling on the critical matter of whether Medway can describe itself as a city. The answer is: no it can't – which is a bit of a blow for Medway Council, which had been punting its delights as the "City of Medway". That description popped up in a leaflet promoting " …
Lester Haines, 16 Mar 2011
The Register breaking news

Ofcom shows average broadband speeds half advertised rate

UK communications watchdog Ofcom has slammed ISPs for failing to provide punters with broadband speeds that come close to their 'up to' claims. According to Ofcom, the average broadband speed over the last two months of 2010 was 6.2Mb/s. That's less than half - 45 per cent, in fact - of the average advertised broadband speed …
Tony Smith, 2 Mar 2011
The Register breaking news

Ads overseer told to bring down 'up to' broadband speeds

UK watchdog the Advertising Standards Authority has been advised to ban the advertising of broadband speeds prefixed with the phrase 'up to'. The Communications Consumer Panel (CCP), a body formed by comms watchdog Ofcom to be its independent ear on the street, warned the advertising regulator last week that "the current …
Tony Smith, 28 Feb 2011
The Register breaking news

ASA goes online to swing stick at new media advertisers

From 1 March 2011 the Advertising Standards Agency will be taking over responsibility for the regulation of online marketing communications, and this week they launched a cross-media ad campaign (outdoor, radio, press, online) to make sure you know about the change. The campaign, running up until 27 February will inform …
Jane Fae , 19 Jan 2011

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