Articles about advertising

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Google's Alphabet hit by Europe's other GDPR: Global Domination = Profit Reduction

Dusting off a $5bn European monopoly abuse fine over Google's Android business, parent company Alphabet delivered better than expected Q2 2018 earnings – lifting its shares in after-hours trading. Alphabet today reported $32.7bn in revenues in the three months to June 30, up 26 per cent compared to Q2 2017, and 23 per cent in …
Thomas Claburn, 23 Jul 2018
Facebook "Leave Feedback"

Facebook tells users to report crappy customer service from advertisers

Facebook may be hiring thousands of people to police content, but it's asking users to volunteer to monitor advertisers. The social media giant wants citizens of Facebookistan to report their experiences purchasing items pitched through Facebook or Instagram ads, so that it can encourage merchants to do better and block the …
Thomas Claburn, 12 Jun 2018
Facebook issue ad

New Facebook political ad rules: Now you must prove your ID before undermining democracy

Facebook has rolled out its promised disclosure regime for political and issue advertising, heralding a new age of transparency and civic responsibility. Or so Facebook folks suggest. "We believe that increased transparency will lead to increased accountability and responsibility over time – not just for Facebook but …
Thomas Claburn, 24 May 2018

Mobile app devs have, oh, about 9 hours left to decide whether to stay on Google's ad platform

Android app developers have hours left to decide whether to change their business models or leave Google's ad ecosystem because of its stubborn stance on the EU's new Global Data Protection Regulation (GDPR) regulations, due to come into effect tomorrow. Devs tell us uncertainty over whether they comply with GDPR is forcing …
Andrew Orlowski, 24 May 2018
Cookies

Top UK court to rule whether 4.5m Brit iPhone fanbois can sue Google over cookies

A former director of consumer rights group Which is trying to extract “somewhere between £1bn and £3bn” from Google on behalf of 4.38 million Brits over the naughty placement of advertising cookies. The High Court in London, England, has heard legal arguments this week about whether Richard Lloyd's claim against Google should …
Gareth Corfield, 23 May 2018
youtube_648

Cisco cancels all YouTube ads, then conceals cancellation

Cisco has edited a blog post in which it said YouTube is an unsuitable place for its ads to appear. The post, dated May 9th, said “ Cisco has adopted the most rigorous industry standards to help ensure our online advertising does not accidentally end up in the wrong place, such as on a streaming video with sensitive content or …
Simon Sharwood, 11 May 2018
Hillary Clinton faces off with Donald Trump at the NBC debates

US Congress finally emits all 3,000 Russian 'troll' Facebook ads. Let's take a look at some

Pics US Congress has released more than 3,000 Facebook ads purchased and created by the Internet Research Agency, a pro-Kremlin so-called troll factory. Previously the House Intelligence Committee had only released about 50. Usefully, the panel includes information on who the advert was targeted at, and how much engagement it …
Andrew Orlowski, 10 May 2018

Google will vet political ads to ward off Phantom Menace of fake news

Google is overhauling its political advertising system in an effort to crack down on shady election ads. The Chocolate Factory says it will require additional verification and attribution for political ads that run on its search results page, including a new requirement that anyone paying for a political ad spot be a US …
Shaun Nichols, 4 May 2018
spy

The spies that knew too much about Facebook's advertising network

Analysis Facebook says it intends to make its advertising more transparent, but its efforts to prevent other companies from doing as much is keeping its ad ecosystem opaque. In the course of its ongoing policy enforcement, the social ad giant has pressured several startups that provide data about the ads running on Facebook Pages and …

What could Facebook possibly do next to reassure privacy fears? Yup – make a dating app

F8 Facebook on Tuesday kicked off its F8 developer conference in San Jose, California, only one month after dialing back the data available to developers and after nixing rumored plans to debut a smart speaker housing an AI assistant. The platform clampdown followed revelations earlier this year about Cambridge Analytica, a data …
woman holds contract agreement to sign

Publishers tell Google: We're not your consent lackeys

Publishers have slammed Google's updated ad policies, accusing it of passing the buck – and the liability for multimillion-pound fines – onto them, while offering insufficient detail on its plans for user data. As the European Union's General Data Protection Regulation draws ever closer, tech firms are refreshing various …
Rebecca Hill, 1 May 2018
Bait

Brit MPs brand Facebook a 'great vampire squid' out for cash

Facebook CTO Mike Schroepfer was not British MPs' first choice of witness, but they certainly made the most of his appearance in Parliament, grilling him on why his firm is a "morality free zone". As part of the global Search For Truth in the ongoing Facebook data-harvesting scandal, the Digital, Culture, Media and Sport …
Rebecca Hill, 27 Apr 2018
Google Pixel 2 Product

Google Pixel 2 XL: Like paying Apple-tier prices then saying, hey, please help yourself to my data

Special report Much has happened since Google unveiled the Pixel 2 before Christmas, when it was instantly crowned the best cameraphone on the market. Like the magic fairy, Google has activated the phone's previously dormant Visual Core chip, speeding up HDR+ images and machine learning routines. Google either forgot about this at launch – …
Andrew Orlowski, 26 Apr 2018
woman looks aghast at being seated next to blind date

Oracle snaffles 'don't seat us next to that smelly brand' Brit adtech firm Grapeshot

Oracle has bought a UK biz that claims to help firms avoid putting their ads next to dodgy images or content – just as the marketing tech industry faces increased scrutiny and uncertainty. The acquisition of Cambridge-based Grapeshot, which in 2016 had a turnover of £9m but operating losses of almost £2m, comes amid ad …
Rebecca Hill, 25 Apr 2018
Cartoon man with panicked expression

Facebook can't admit the truth, says data-slurp boffin Kogan

The egghead behind the mass slurp of Facebook users’ information has said the social network is in “PR crisis mode” – as Cambridge Analytica enacted a crisis management of its own. During a British Parliamentary hearing on Tuesday, Aleksandr Kogan was grilled on his work with Facebook user data - which began as a research …
Rebecca Hill, 24 Apr 2018
Fake smile

In not terrifying news at all, Google just keeps on growing: Revenue, profit, headcount up

Google's parent company Alphabet has notched up another quarter (PDF) of swollen sales for Q1 2018, revealing the outcome of investments like its stake in Uber. The firm booked sales of $31.15bn for the quarter ended 31 March '18, up 26 per cent year-on-year or by some $6.4bn. Broken down by segment: advertising revenues grew …
Simon Sharwood, 24 Apr 2018
Zuckerberg photo Facebook

Translating Facebook's latest 'Hard Questions' PR spin – The Reg edit

Stop us if you've heard this one before: Facebook is trying to 'set the record straight' after it was once again caught flogging the ability to violate the privacy of its users. The social network wheeled out its VP of Ads to try and explain away the more disturbing details to emerge in the wake of the Cambridge Analytica …
Shaun Nichols, 23 Apr 2018

UK consumer help bloke Martin Lewis is suing Facebook over fake ads

Consumer champion Martin Lewis, Britain’s Money Saving Expert, has declared he is suing Facebook for defamation over fake adverts featuring his face that repeatedly appear on the under-fire social network. In a statement issued last night on the MoneySavingExpert website, of which he is editor-in-chief, Lewis said he was sick …
Gareth Corfield, 23 Apr 2018

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