Articles about advertising

Ad-filtering fiend Eyeo: Morning has broken, like the first morning

Interview When I last interviewed Eyeo comms chief Ben Williams a year ago, the smell of gun smoke and scorched flesh hung in the air. Our piece was headlined: Adblock overlord to Zuckerberg: Lay down your weapons and surrender. But things are much calmer now. Over the past year, the use of ad-blockers on the desktop has levelled off, …
Andrew Orlowski, 30 Nov 2017

Mythical broadband speeds to plummet in crackdown on ISP ads

Broadband providers will only be able to advertise "average" download speeds if at least 50 per cent of customers are able to receive them at peak times, under new rules announced today by the advertising regulator. This marks a change from the current position that advertised "up to" speeds if they were available to at least …
Kat Hall, 23 Nov 2017

Anonymized location-tracking data proves anything but: Apps squeal on you like crazy

Anonymized location data won't necessarily preserve your anonymity. M. Keith Chen, associate professor of economics at UCLA's Anderson School of Management, and Ryne Rohla, a doctoral student at Washington State University, accomplished this minor miracle of data science by assuming that the GPS coordinates transmitted by …
Thomas Claburn, 17 Nov 2017

Ads watchdog tells Plusnet: There's no way unlimited business broadband costs £4.50

Two Plusnet adverts selling business broadband have been ruled "misleading" by the UK Advertising Standards Agency. The ads, which were seen on Facebook in March, had headlines claiming unlimited business broadband from £4.50 a month. But the small print said an extra £10.50 a month would be required in line rental. Plusnet …
Richard Priday, 15 Nov 2017

Brave Twitter axes Russian media ads 11 months after the fact

Twitter has kicked up a fresh new crop of controversies over both its advertising policies and its user numbers. The San Francisco-based milliblogging giant said Thursday it would stop taking ads from two major Russian state-backed media outlets, Russia Today and Sputnik, effective immediately. Both publications had recently …
Shaun Nichols, 26 Oct 2017

Twitter: We also made a shedload of cash from Russia's trolling during US White House race

Like Facebook before it, Twitter has acknowledged that, during the US presidential elections, it collected hundreds of thousands of dollars for ads supporting Russian media messaging, and that it has identified Twitter accounts tied to Facebook profiles known for promoting pro-Russia views. Or another way of putting it: …
Thomas Claburn, 29 Sep 2017

For Facebook, ignorance is the business model: Social net is shocked – SHOCKED – that people behave badly

Analysis No one at Facebook had any idea anyone might use its ad tools to target "Jew haters," said COO Sheryl Sandberg earlier this week. Of course not. Facebook, like its rival Google, thrives on the income of ignorance and contrition. To prevent money laundering, financial institutions must comply with know-your-customer laws. …
Thomas Claburn, 22 Sep 2017

Apocalypse now: Ad biz cries foul over Apple's great AI cookie purge

Fear of the Adpocalypse has died down in recent months - but new platform Apple releases have revived it. Apple's imminent decision to throttle third-party cookies poses a mortal threat to behavioural advertising, says Madison Avenue, and therefore to Life On Earth as we know it. Apple is building "Intelligent Tracking …
Andrew Orlowski, 18 Sep 2017
Facebook Wow Sad Angry

Facebook let advertisers target 'Jew-haters'

Facebook has blamed its users for the fact that advertisers on The Social Network™ could target their ads to “Jew-haters” and other anti-Semitic terms. The nasty ad targeting was uncovered by ProPublica, a “nonprofit newsroom that produces investigative journalism with moral force.” The publication's journos experimented with …
Simon Sharwood, 15 Sep 2017
Apple Beats headphones

Apple's 'shoddy' Beats headphones get slammed in lawsuit

Apple pitches its Powerbeats headphones to the public with images of celebrated athletes and ad copy insisting that the devices are durable and sweat resistant. But a handful of people who purchased Powerbeats insist their costly head clamps are defective junk, and they're suing Apple over false advertising and its alleged …
Thomas Claburn, 13 Sep 2017
Donald trump reading fake news

Facebook will deny ads to repeat promoters of fake news

After last year's disabling of users' ability to block ads, Facebook plans to reject ads from those who promote fake news. In November 2016, CEO Mark Zuckerberg initially downplayed his company's role in distributing misinformation during the 2016 US presidential election. "Only a very small amount is fake news and hoaxes …
Thomas Claburn, 28 Aug 2017

FYI: Web ad fraud looks really bad. Like, really, really bad. Bigly bad

John Wanamaker, an American department store merchant who died almost a century ago, is noted for saying: "Half the money I spend on advertising is wasted; the trouble is I don't know which half." For those buying online ads, it might just be both halves, due to fraud. "It's about 60 to 100 per cent fraud, with an average of …
Thomas Claburn, 17 Aug 2017
No, just stop. Nope. photo by shutterstock

Ads regulator raps PC repair biz for massaging malware infection rates

An online PC repair shop was yesterday given a small ticking off by the Advertising Standards Agency – the UK's notoriously gummy marketing watchdog – for claiming that one in three PCs are blighted by malware on a daily basis. The web shop ReimagePlus published a promo on April 21 warning prospective customers: "Don't be part …
Paul Kunert, 17 Aug 2017
instart logic screenshot

Revealed: The naughty tricks used by web ads to bypass blockers

Analysis Netizens may choose to block unwanted content – such as intrusive and misbehaving ads – but some advertising companies do not to accept that choice. Instart Logic describes itself as a content delivery service and much of that content happens to be advertising. The California-based biz is determined to help its clients present …
Thomas Claburn, 11 Aug 2017

Brits look at Google and Facebook every 210 seconds, says survey

Ad companies Facebook and Google slurp one in every 3½ minutes that Britons spend online, according to a survey. This, says audience metrics company Verto Analytics, accounts for 17 per cent of British adults’ time online, the equivalent of 42.7 million days a month across Google, YouTube and Gmail. Similarly, Facebook-owned …
man watches video on his desktop

Can the last person watching desktop video please turn out the light?

A little-noticed but quite remarkable factoid emerged from the world of digital advertising last week. Ad revenue from TV plug-in boxes has surpassed revenue from videos that play in a desktop or laptop’s web browser. The news may surprise you as so many mainstream sites play video whether you asked to see it or not. The auto- …

Google tracks what you spend offline to prove its online ads work. And privacy folks are furious

Google's advertising systems that connect people's in-store purchases to their online browsing may face regulatory review – because the Chocolate Factory won't disclose details about how it slices and dices its data. On Monday, privacy warriors at EPIC announced they have filed a complaint with America's Federal Trade …
Thomas Claburn, 31 Jul 2017

Facebook may print money but thirsty Wall Street wants more

Analysis Anyone asking why there hasn't been a major new technology company to rival the likes of Facebook for a decade should take a good look at... Facebook. It's a reasonable question. If you exclude Uber as a technology company – it's really a casual labour arbitrage play that just happens to involve cars, other people's cars – …
Andrew Orlowski, 27 Jul 2017

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