Articles about advertising

UK regulator set to ban ads depicting bumbling manchildren

Ads depicting manchildren incapable of carrying out basic household tasks, and women in the role of Stepford Wives clearing up their mess, are to be banned in a crackdown by the Advertising Standards Authority. It follows a review conducted by the watchdog following the public's reaction to the "beach body ready" advertising …
Kat Hall, 18 Jul 2017
peeking

Not Apr 1: Google stops scanning your Gmail to sling targeted ads at you

Google has said it will no longer scan the content of Gmail messages to sell targeted adverts to users of the free service. The Chocolate Factory made the announcement in a blog post on Friday touting the success of its G Suite, the cloud apps service for business. G Suite is ad-free and doesn't scan content – for the obvious …
Iain Thomson, 23 Jun 2017
Chrome vs. Firefox

Google, Mozilla both say they sped up the web today. One by blocking ads. One with ads

Mozilla's announced that its “Firefox Focus” ad-busting browser has made it to Android. Focus has been available on iOS since late 2016. The browser's lead feature is hiding traces of web searches so that ads can't follow you around the web. Mozilla feels doing so enhances privacy and speeds up surfing as you won't be …
Simon Sharwood, 21 Jun 2017
Cracked Labs infographic

In detail: How we are all pushed, filed, stamped, indexed, briefed, debriefed or numbered – by online biz all day

The data collection industry, fattened on info snippets gleaned from social media and mobile devices, affects people's lives but operates without meaningful scrutiny. According to a lengthy report released on Thursday by Cracked Labs, a cultural advocacy group based in Vienna, Austria, "A data environment has emerged in which …
Vodafone bird box signal repeater

Vodafone to block its ads from appearing next to 'fake news'

Vodafone will block its advertising appearing against so-called "fake news" and hate speech from today. It said the decision was a response to evolving technology within advertising and media and the algorithms being used in ad placements. It said that it will use "whitelisting" controls put in place by its global ad agency, …
Kat Hall, 6 Jun 2017

Google to give 6 months' warning for 2018 Chrome adblockalypse – report

Publishers will get a six-month headsup before Google kills intrusive advertising on Chrome, sources close to the ad giant have reportedly said. Google will also hand online publishers a special tool to make sure that their ads are "compliant", the firm blogged yesterday. It will be called "Ad Experience Reports" – ostensibly …
Jude Karabus, 2 Jun 2017
A person holding a radio

Ad watchdog bites Plusnet over 'unintelligible' radio ads

Plusnet has been rapped over the knuckles by the UK’s Advertising Standards Authority after the regulator ruled the terms and conditions of its radio ads were too garbled to understand. The two ads, broadcast in March this year, were straightforward plugs for Plusnet’s ISP wares. Someone complained to the ASA, saying that the …
Gareth Corfield, 31 May 2017

Google now mingles everything you've bought with everywhere you've been

In a move with echoes of the fictional internet giant described in Dave Eggers' The Circle, Google's has begun trawling through billions of personal credit card records, matching them to your browser, location and advertising histories. In The Circle, the eponymous company achieves birth-to-death information dominance, or " …
Andrew Orlowski, 24 May 2017
Eye of Sauron with Mount Doom in the background. Still from the film version of JRR Tolkien's Lord of the Rings. Copyright New Line Cinema

Google wants to track your phone and credit card through meatspace

Google wants stores to gather purchase data on its behalf, to bolster its case that advertising on the platform works. Lest you fret about the gross invasion of privacy involved, rest assured that the Chocolate Factory promises the info will be anonymised. (Stop laughing, anonymity researchers. We're sure Google means what it …

Try not to scream: Ads are coming to Amazon's Alexa – and VR goggles

It's time to let Benjamin Franklin know that there is a third inevitability in life. To death and taxes, we must add advertisements. Despite a backlash against Google in March for adding a movie ad to its Google Home voice-assistant [surely you mean "invite to our partner to be our guest and share its tale"? – ed.], and …
Kieren McCarthy, 11 May 2017

Facebook and Google gobble '99 per cent of new digital ad cash'

Internet advertising revenue continues to grow, thanks to mobile, but the Silicon Valley duopoly of Facebook and Google swallowed up almost the new money. The internet ad industry's annual report this week shows that desktop ad revenue fell for the first time since the financial crash of 2008/2009 and mobile spending raced …
Andrew Orlowski, 28 Apr 2017
Oracle acrobatics in the cloud

A quiet market? Nah, Oracle's to pay $850m for ad-tracking Moat

Oracle's acquisition of digital advertising tracking business Moat has been valued at over $850m, according to reports. The size of the deal, which was announced earlier this week, was reported by Recode, and the ad-measuring business's exit has excited onlookers in the space, coming after the company raised only an estimated …

Web celeb product whores told to put on the red light – or else

America's trade watchdog has warned more than 90 celebrities that they need to disclose when they are paid to promote a product – or risk facing an investigation. Among the red-faced celebs: David and Victoria Beckham, Jennifer Lopez, actresses Shay Mitchell and Vanessa Hudgens, and most of the Kardashian clan – Kourtney, her …
Kieren McCarthy, 21 Apr 2017

Google's 'adblocker' is all about taking back control

The world's biggest digital advertising company Google is reportedly building an ad-blocker into Chrome – and it's already attracted the attention of Europe's most important competition regulator. The WSJ claimed the functionality could arrive in both desktop and mobile versions of Chrome, although a final decision on …
Andrew Orlowski, 20 Apr 2017

Online ad scam launders legions of pirates and pervs into 'legit' surfing

An elaborate online ad scam that disguised junk traffic as views on reputable sites has been costing advertisers as much as $7m per month. Fraudsters behind the "Traffic Alchemist" scam dressed junk traffic as quality views originating from Google and Twitter. They began by buying traffic, typically on porn or torrent sites, …
John Leyden, 20 Apr 2017
Nuclear War

Will the MOAB (Mother Of all AdBlockers) finally kill advertising?

Researchers from Princeton and Stanford University have developed an ad blocker that they claim could end the ad blocking "arms race" for good. You can put the claim to the test yourself quite easily – proof-of-concept prototype code can be downloaded in the form of a Chrome browser plugin. The researchers claim to have …
Andrew Orlowski, 19 Apr 2017

Alert: Using a web ad blocker may identify you – to advertisers

The recent explosion in people installing ad blockers for their browsers may have an ironic side effect: identifying them to advertisers. French researchers digging into online privacy issues have built on a 2010 study by the EFF that used people's browser configurations to identify individuals. The researchers account for the …
Kieren McCarthy, 14 Apr 2017
Burger King ad

Burger King's 'OK Google' sad ad saga somehow gets worse

Fast food chain Burger King is doubling down on an ad campaign designed to activate the Google Home appliance, even as Google and the public at large object. The 15‑second ad features an actor who says, "OK Google, what is the Whopper burger?" in an attempt to force the Google Home devices of viewers to navigate to the …
Shaun Nichols, 13 Apr 2017

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