Articles about advertising

Oracle acrobatics in the cloud

A quiet market? Nah, Oracle's to pay $850m for ad-tracking Moat

Oracle's acquisition of digital advertising tracking business Moat has been valued at over $850m, according to reports. The size of the deal, which was announced earlier this week, was reported by Recode, and the ad-measuring business's exit has excited onlookers in the space, coming after the company raised only an estimated …

Web celeb product whores told to put on the red light – or else

America's trade watchdog has warned more than 90 celebrities that they need to disclose when they are paid to promote a product – or risk facing an investigation. Among the red-faced celebs: David and Victoria Beckham, Jennifer Lopez, actresses Shay Mitchell and Vanessa Hudgens, and most of the Kardashian clan – Kourtney, her …
Kieren McCarthy, 21 Apr 2017

Google's 'adblocker' is all about taking back control

The world's biggest digital advertising company Google is reportedly building an ad-blocker into Chrome – and it's already attracted the attention of Europe's most important competition regulator. The WSJ claimed the functionality could arrive in both desktop and mobile versions of Chrome, although a final decision on …
Andrew Orlowski, 20 Apr 2017

Online ad scam launders legions of pirates and pervs into 'legit' surfing

An elaborate online ad scam that disguised junk traffic as views on reputable sites has been costing advertisers as much as $7m per month. Fraudsters behind the "Traffic Alchemist" scam dressed junk traffic as quality views originating from Google and Twitter. They began by buying traffic, typically on porn or torrent sites, …
John Leyden, 20 Apr 2017
Nuclear War

Will the MOAB (Mother Of all AdBlockers) finally kill advertising?

Researchers from Princeton and Stanford University have developed an ad blocker that they claim could end the ad blocking "arms race" for good. You can put the claim to the test yourself quite easily – proof-of-concept prototype code can be downloaded in the form of a Chrome browser plugin. The researchers claim to have …
Andrew Orlowski, 19 Apr 2017
Burger King ad

Burger King's 'OK Google' sad ad saga somehow gets worse

Fast food chain Burger King is doubling down on an ad campaign designed to activate the Google Home appliance, even as Google and the public at large object. The 15‑second ad features an actor who says, "OK Google, what is the Whopper burger?" in an attempt to force the Google Home devices of viewers to navigate to the …
Shaun Nichols, 13 Apr 2017

Troll it your way: Burger King ad tries to hijack Google Home gadgets

Updated Artery-attacking mega-chain Burger King has thrown up a new online advertisement designed to hijack nearby Google Home gizmos. The ad features a bloke in the usual Burger King employee garb holding the chain's signature gut-buster sandwich. Saying the fifteen-second spot will not allow enough time to fully explain the virtues …
Shaun Nichols, 12 Apr 2017

Apple wets its pants over Swatch ad tagline

Apple's lawyers have got their knickers in a twist over an ad campaign by outdated watch company Swatch. The hapless legal-beagles are unhappy about use of the phrase "Tick Different" on a new ad for Swatch's Bellamy range of watches, which include NFC (near-field communication) chips and work with Visa to let you pay for …
Kieren McCarthy, 11 Apr 2017
facebook_shock_648

An echo chamber full of fake news? Blame Google and Facebook, says Murdoch chief

Former Times editor and News International chief executive Robert Thomson has launched a precision attack on the "duopoly" of Google and Facebook. As debate rages around what role "fake news" played in electing Donald Trump, Thomson points out that whether news is "real" or "fake", Google and Facebook don't care. Either way, …
ISIS fighters

After London attack, UK gov lays into Facebook, Google for not killing extremist terror pages

In the wake of a terror attack in the heart of London this week that left five dead, the UK government has turned its ire onto online companies – including Google and Facebook – for not doing enough to remove extremist webpages and other content from their services. The two online giants "can and must do more," said the Prime …
Kieren McCarthy, 24 Mar 2017
drone

Google pulls Hezbollah YouTube channel after we told them about the drone ads

Until just minutes before we hit publish on this story, Google was using a YouTube channel run by a fan of Hezbollah to promote potentially lethal drones. Despite a backlash from advertisers, Amazon, Adobe and Google were among the tech titans advertising on the now-shuttered "Party of Allah"* YouTube channel – which we …
Andrew Orlowski, 24 Mar 2017

Facebook to digital ad biz: OK, we'll allow you to mark our homework

After successive scandals in which Facebook was found to be diddling its ad numbers, the social network will let a third party vet its stats. Berlin, Germany-based Meetrics will become the first ad certification company Facebook has worked with in Europe, and will verify whether anyone has actually watched the costly video ads …
Andrew Orlowski, 10 Mar 2017

Ad men hope blocking has stalled as sites guilt users into switching off

The adoption of prophylactics to protect users against advertising failed to rise in 2016, according to pollsters YouGov. The hopeful conclusion that the Internet Advertising Bureau trade group draws from this is that ad-blocking has hit a plateau as users mull the moral implications of blitzing ads from their PCs and phones …
Andrew Orlowski, 23 Feb 2017

Get this: Tech industry thinks journos are too mean. TOO MEAN?!

The tech press has dared to lean away from its core mission of making technology companies more profitable, says tech advocacy house ITIF. The industry-funded think tank has cooked up an 18-page report [PDF] that laments what it says is a shift in the media from a "positive" attitude in the 1980s and 1990s to one that is more …
Shaun Nichols, 22 Feb 2017
Android strapped to rocket. Photo by shutterstock

Booming Android ad revenue shows it’s no longer the poor cousin

Advertising revenue flowing back to app developers from Android apps has exceeded the amount returned to developers by Apple for the first time. Despite its lowly market share, iOS has long boasted of good returns from its app ecosystem, in terms of both purchases and ad revenue. Owners of Apple bling spend more and are worth …
Andrew Orlowski, 22 Feb 2017

Oz consumer watchdog: 'up to' speeds shouldn't be in broadband ads

Australia's consumer watchdog is trying to ensure advertising offers comprehensible and accurate broadband performance information. The Australian Competition and Consumer Commission (ACCC) wants to regulate ads that spruik speeds “up to 100 Mbps” because consumers almost never experience the headline speeds advertised. …

Nielsen, eat your heart out: TiVo woos admen with prediction engine

Analysis More data means better performance for advertising – at least on the digital side. Increasingly, marketers are looking to inject data-driven decision making into the “dumbest” box in the house: the TV set. “The whole television industry used to be based on age, gender demographics, in terms of television buying and planning,” …
Faultline, 16 Jan 2017

Pirates, pirates, whatchu gonna do? Advertisers cop a visit from PIPCU

Knock knock. Who's there? This Wednesday, officers from the City of London Police's Intellectual Property Crime Unit (PIPCU) trying to get your advertising agency to stop helping pirate sites generate revenue. Eight organisations – from influential brands, through to advertising agencies and ad networks – got a polite visit …

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