Articles about Forrester

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Sharing your work cubicle with robots may not be such a bad thing

Keep calm and carry on; artificial intelligence will not take all our jobs and achieve world domination, according to a report released by Forrester. Prominent figures including Elon Musk, co-chairman of OpenAI, and Professor Stephen Hawking have publicly warned people about how the advent of AI will cause an existential …
Katyanna Quach, 28 Jun 2016

CIO spending will stand proud this year, no really, honest

Tech spending is set to rebound this year and next following across-the-board declines in the last 12 months. And it is all the fault of software – specifically, sustained demand for analytics and cloud stuff. Of course this becoming reality is predicated on the good folk at Forrester Research stroking their collective crystal …
Paul Kunert, 6 Jan 2016

Analyst calls it: we've got a software-defined networking BUBBLE

Forrester analyst Andre Kindness has used two very significant words - “irrational exuberance” - to describe the white box networking market. “Irrational exuberance” was famously used by former US Federal Reserve chair Alan Greenspan in a 1996 speech bemoaning over-valued assets. The term was often invoked during the …
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Forrester says Australia, not China, is next boom market for cloud

Cloud vendors that have done alright in Europe and North American should head to Australia to find their next growth market, according to analyst outfit Forrester. Veep and principal analyst serving infrastructure and operations professionals James Staten says Australia may lack China's or India's size, and is an expensive …
Simon Sharwood, 29 Jul 2014
Facebook drowning

Forrester to Facebook: you're SHALLOW and a BAD FRIEND

Analyst house Forrester has unloaded on Facebook, accusing it of doing a terrible job for ad-slingers. Forrester veep and principal analyst Nate Elliot has penned a blog post, styled as an open letter to Mark Zuckerberg that opens with the blunt assertion “Facebook is failing marketers.” The letter goes on to back up that …
SOURCE: http://www.sxc.hu/photo/959469

US propels global technology market to $2 TREEELION in 2013

The US will be the primary driver of global growth in the technology market in 2013 and 2014, with Asia Pacific spend contracting thanks to a slowdown in India and China and a strong US dollar, according to analyst house Forrester. The firm’s latest report A Mixed Outlook for the Global Tech Market In 2013 and 2014, claims …
Phil Muncaster, 18 Jul 2013
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CommVault whuppin' EMC in backup and recovery - report

IT research outfit Forrester has published an Enterprise Backup and Recovery report that shows little CommVault kicking the big backup guys' asses. The Forrester Wave Enterprise Backup And Recovery Software, Q2 2013 report looked at six enterprise backup vendors: ASG; CommVault; EMC; HP; IBM; and Symantec. The author, Rachel …
Chris Mellor, 8 Jul 2013
Kinect Sports Boxing

Analysts brawl over 'death' of markup language

XACML doesn't exactly roll off the tongue or set hearts racing – El Reg has seen fit to mention it one whole time in our web history. But the standard, which reached version 3.0 in January 2013 and is billed as an authentication-enabler “that describes both a policy language and an access control decision request/response …
Simon Sharwood, 12 May 2013
Lenticular Cloud

Hey, cloudy channel bods: Vendors have problems too...

The tech industry channel has faced a variety of challenges over the past year or so when it comes to cloud computing. Distributors in the channel have faced a battle over customers with telecommunications vendors, and some channel partners have found themselves unsure about outlining a cloud strategy. This time we're taking a …
Peter O'Neill, 21 Feb 2013

Forrester: IT spending facing challenges in 2013

The prognosticators have been reading their tea leaves, analyzing entrails, and gazing into their balls to try to figure out what the IT spending picture will look like, and the news from Forrester Research is much the same as El Reg is seeing elsewhere: growth will be a bit slow in the current year, and improving out beyond …
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Social media and the channel marketing Fear Factor

Are your favourite vendors helping you to market successfully? We just published a report for our clients where we highlight best practices in marketing enablement, based on a series of interviews with 10 channel partner marketing executives. The majority of these were companies with over $10bn in revenues - so they could …
Peter O'Neill, 4 Jan 2013

Missed the cloud bandwagon?

There continues to be a cacophony of marketing noise from technology vendors about their cloud strategies. While the announcements sometimes include messaging for their channel, many partners are still unsure of their future role in the industry. The Cloud and Technology Transformation Alliance (CCTA) reported that its survey …
Peter O'Neill, 23 Nov 2012
The Register breaking news

Survey: Win8 only HALF as popular as Win7 among IT bosses

Microsoft has staked a lot on Windows 8 being the key to its future, but preliminary numbers from analyst house Forrester suggest that business isn't too keen on the new OS. The firm's 2009 survey data for Windows 7 shows that at this point in its sales cycle, 49 per cent of firms expected to upgrade to that then-new operating …
Iain Thomson, 16 Nov 2012

Australia and NZ fall behind in cloud race

Australia and New Zealand’s limited international connectivity has cast a shadow over both market’s cloud computing competitiveness against their Asian neighbours. According to the Cloud Readiness Index (CRI), an annual study produced by the Asia Cloud Computing Association (ACCA), Australia has slipped three positions in the …
The Register breaking news

Got a data security policy? Chances are your IT bods don't know it

Advisory firm Forrester Research questioned 2,383 IT workers from five countries for a report called Understand The State Of Data Security And Privacy: 2012 To 2013, but only 56 per cent of those surveyed in North America and Europe said that they were aware of their employers' current data security policies, according to a …
OUT-LAW.COM, 27 Sep 2012
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Tech disties and telcos lock horns in cloud death match

The friction and competitiveness between IT distributors and the telecommunications vendors in the new cloud-based world is becoming apparent. While working on some research about the cloud-driven evolution of tech wholesalers, Forrester Research interviewed many tech vendors and distributors in the last months, and curiously …
Peter O'Neill, 28 Aug 2012
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Product-led campaigns just don't work for vendors or resellers

Nobody really cares about product feature differentiation anymore - feeds and speeds just don't cut the mustard. But the battle among tech vendor marketers to configure their programmes and content to this new engagement model has now really heated up. Their marketing content now needs to be compelling to business buyers as …
Peter O'Neill, 30 Jul 2012
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Some vendors know how to treat a channel

Market analysis Current research indicates that we are seeing vendor-channel partner relationships changing quite dramatically, and for the better. Let’s be honest: the old-school formula for channel effectiveness was based on a cost-determined division of labour: Tech vendors invented, marketed, and then sold direct to the bigger, more …
Peter O'Neill, 18 May 2012

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