Nordic region, Ireland adopt new 'connected telly' standard
Nordig, the parent broadcasting organisation for the Nordic countries, plus Ireland, has issued a new specification for broadcasting. It has dropped MHP as its interactive primary broadcasting protocol and adopting Hybrid Broadcast Broadband TV (HbbTV). The standard is already taking off in Germany, France, the Netherlands and Spain, and to this we can now add most of the Nordic countries. This leaves the UK, which has instead chosen its own YouView standard, more and more isolated.