Opera man muscles into Apple mobile ad kingdom
When Apple launched its iAd platform, says Mahi de Silva, it barred all third-party advertising services from accessing the platform's mobile ad network. That included de Silva's own AdMarvel, the mobile-ad exchange owned by browser-maker Opera Software. But according to the AdMarvel CEO, multiple big-name publishers told Apple they wouldn't use iAds unless the company backed down and allowed for integration with AdMarvel. And apparently, Apple complied.