IBM lobs airplane miles at x64 shops
Server maker IBM has quietly expanded its so-called Power Rewards marketing program, which offers a serving-purchase point system akin to airline frequent flier mile deals. In the past, customers got points if they swapped out RISC server iron in favor of Big Blue's own Power Systems, and now, companies using non-IBM x64 iron can trade up to Power Systems and get points, which can be traded in for software and services.