The ugly truth about coopetition
Quocirca's changing channelsThere is an ugly word used to describe the fact the rivals in business some times have to find a way to work together – coopetition. In the ICT industry everyone knows that, on occasions, competitors have to hold their noses and talk to each other. But this distasteful process can be avoided to a greater or lesser extent, depending on the vendors involved, if the process is handled through third parties like VARs and integrators. In short, channel organisations can act as coopetition brokers.