Bootnotes

Dori-no! PepsiCo boss says biz is planning to sell lady crisps

Because girls don't like to lick their fingers or drink the crumbs

By Rebecca Hill

101 SHARE

Poll The boss of PepsiCo – the parent company of Doritos – has suggested women need their own lady crisps, apparently so they can keep their mouths quiet and their fingers clean.

Indra Nooyi told Freakonomics Radio that "young guys" will happily lick the orange dust off their fingers and guzzle down the broken bits of crisps at the bottom of the packet.

Women, the delicate flowers that they are, won't – no matter how much they want to. And they definitely don't want to make too much noise with their crunching.

"As you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don't want to lose that taste of the flavor, and the broken chips in the bottom," Nooyi said last week.

"Women would love to do the same, but they don't. They don't like to crunch too loudly in public. And they don't lick their fingers generously and they don't like to pour the little broken pieces and the flavor into their mouth," she went on to claim – having clearly never seen El Reg's female staffers eat a pack.

Nooyi – not deterred by the frosty reception for other "female-friendly" products (Bic for her, anyone?) over the years – said the company was planning to launch "snacks for women that can be designed and packaged differently".

That means handbag-sized packets, which is great news for women who until now have had to take a separate tote bag to carry their oversized crisps.

Nooyi's comments have gone down as well as you'd expect with the Twitterati.

Although some people have realised this means standard crisps might have other uses.

But tell us what you think – are you a delicate lady crisp nibbler or a dedicated man snack muncher? ®

AMP pages do not support showing a poll.

Sign up to our NewsletterGet IT in your inbox daily

101 Comments

More from The Register

Deliveroo to bike food to hungry fanbois queuing to buy iPhones

Waiting in line for hours and fancy some avocado on toast? Pathetic!

Fast food, slow user – techie tears hair out over crashed drive-thru till

On Call No, don't unplug that cabl...

Junk food meets junk money: KFC starts selling Bitcoin Bucket

Transaction costs more than chicken, which would go cold by the time BTC change hands

Foil snack food bags make a decent Faraday cage, judge finds

Chap kept his work PDA in one, slacked off, played golf, lost job, appealed, failed to get job back

UK's food, farms and greens dept gives in to IBM, Capgemini addiction

Will extend IT contracts a bit, but winnow 25-supplier plan

UberEats into food delivery with new app launch in London

Life's about to get a whole lot more dangerous for Deliveroo drivers

Storks bin migration for junk food diet

Fly to Africa for the winter? Nah, I'm off to the local landfill

Foiled again! Brit military minds splash cash on killing satellites with... food wrapping?

Great for keeping sandwiches fresh AND de-orbiting sails

Aussie bloaters gorging on junk food 'each and every day'

Antipodean nosh boffins despair of the Oz's increasingly awful diet

Sainsbury's IT glitch spoils bank holiday food orders

Hoping to stock up for a barbecue? Tough