Personal Tech

Apple: iPhone sales are down (but they've never been more lucrative)

Mac also slips in Q1, but revenues don't feel a thing

By Shaun Nichols in San Francisco

45 SHARE

Apple on Thursday touted its highest-grossing quarter ever, even as iPhone and Mac shipments were down.

CEO Tim Cook made a point of singling out strong iPhone X and iPad sales, while glossing over slowed Mac sales. For the quarter ending December 30, Apple's first of its fiscal 2018:

Cook hailed the iPhone X, which helped boost revenues despite what some analysts had considered lukewarm sales.

"We feel fantastic about the results," Cook said of his expensive new handset. "It has been the most popular iPhone every week since its launch."

While Cook shied away from telling analysts on a conference call any plans Apple has for the coming year, he did make a point of talking up augmented reality (AR), suggesting it would be a key area of focus for iOS devices going forward.

"I see AR as being profound," Cook said.

"AR has the ability to amplify human performance instead of isolating humans. We put a lot of energy in AR."

Well, while it's concentrating on AR, it won't be adding many new features to iOS 12, apparently: that next major release will be mainly stability fixes and bug squashing, and pushing back new shiny-shiny features.

Unlike many of its peers, Apple did not take a big financial hit from repatriating money kept overseas (currently around 90 per cent of Apple's cash is stored outside of the US). Execs say they will give details on their plans to bring money back to the US next quarter.

Apple shares were up 3.1 per cent to $173.04 apiece in after-hours trading. ®

Sign up to our NewsletterGet IT in your inbox daily

45 Comments

More from The Register

Dell EMC plucks Tech Data distie man Tomlin to run UK channels

Updated Latest exec hired to make the direct sales conflict go away

Flipping 'ell, Dell! IT giant preps to go public again, files its homework

Five-year private ownership period to end in Q4, according to paperwork sent to the SEC

Tesla tips ice on Apple, Google, Microsoft accounts of '$1m leaker'

US court grants freezing order on Marty Tripp's email and cloud hideyholes

What the Dell? Qumulo slips into PowerEdge servers

Extends coverage from AWS and HPE to Isilon-slinger

Going public again would swell profits by two-thirds, claims Dell

Shhh, little VMware, go back to sleep

Will Dell eat VMware? Or will Carl Icahn snack on Dell? And where does Uber fit in? Yes, Uber!

Let’s get up to date on the crazy world of reverse mergers

New Dell theme song:
I just don’t know what to do with myself

SEC filing says still no decision on float, VMware acqui-merge or other fiscal gymnastics

Dell EMC, Veeam eagerly clamber onto Microsoft's Azure Stack: I love it more. No, I love it more

Azure Stack and Hyper-V support ignition for MS

Ding dong! Dell about to go public again – report

By swallowing VMware tracking stock, but seemingly not VMware itself

Taste the Redmond: Dell strengthens its Azure Stackery

On-premises Microsoft cloud gets 14G servers for more oomph