Jocks in shock as Irn-Bru set to slash sugar and girder content

They may take our lives, but they will never take our fizzy drink

By Kat Hall

Posted in Bootnotes, 4th January 2018 13:15 GMT

Angry Scots are protesting against plans to slash the sugar content of their beloved national soft drink Irn-Bru and folk have begun stockpiling the beverage said to be a hangover cure.

As of this month, Irn-Bru will be made with 50 per cent less sugar. Currently a can of has just under 140 calories, which will reduced to 65.

A spokesperson for A.G. Barr, owner of the soft drink, said it will continue to be made using the same flavour essence, but with less sugar. "The vast majority of our drinkers want to consume less sugar so that's what we're now offering.

"We know that our loyal drinkers love Irn-Bru for its unique great taste and we've worked hard to deliver this. We ran lots of taste tests that showed most people can't tell the difference – 9 out of 10 regular Irn-Bru drinkers told us we had a good or excellent taste match."

However, it seems many would disagree. A petition entitled "Hands off our IRN BRU" has so far gained more than 7,000 signatures.

Petitioner Ryan Allen wrote: "It is a national treasure in Scotland and really is part of our culture with its unique taste, branding and marketing. Its also well known to alleviate the effects of a hangover and is many a persons' craving, saviour or go-to drink after a night on the tiles. I think to deny people in that condition their crutch would be a crime."

Since the announcement, reports have emerged of fans stockpiling this soon-to-be precious commodity. Meanwhile, the Twittersphere has expressed its disgust with typical restraint, saying 2018 can "gettae fuck".

For Sassenach readers who have yet to experience the delights of this ambrosia-like elixir, one Scottish Redditor described it thus: "A bubbling highland stream mixed with casual violence. But in a good way." ®

Sign up to our NewsletterGet IT in your inbox daily

149 Comments

More from The Register

Scotland: Get tae f**k on 10Mbps Broadband USO

Scottish punters don't want to subsidise crappy speeds in England

Royal Bank of Scotland decision to axe 160+ branches linked to botched IT gig – Unite

Union cries of mismanagement after £1.8bn tech cockup

Royal Bank of Scotland culls 1 in 4 branches, blames the interwebz

Oh good, because nothing ever goes wrong with online banking

Royal Bank of Scotland customers say digital services gone TITSUP

Updated Total inability to support usual payments

Did I say Chinese jobs? I meant American jobs says new Trump Tweet

Jobs, schmobs: ZTE's about national security, stupid, say Republicans

Royal Bank of Scotland website goes TITSUP*

Updated Another day, another online banking snafu

Salesforce Einstein: Enterprise AI breakthrough, or CRM Clippy?

Cloud house sets lofty goals for deep learning layer

Scotland, now is your time… to launch Brexit Britain into SPAAAACE!

House of Lords members make push for Scottish spaceports

Police Scotland and Accenture were at odds over ill-fated IT project i6

Audit uncovers rows over what was required, deliverable

400 jobs to go as Texas Instruments calls time on chip fab in Scotland

Production shifts to Germany, US and Japan