Data Centre

Networks

Brit folk STILL not getting advertised broadband speeds – survey

The faster the claim, the bigger the disappointment

By Kat Hall

29 SHARE

UK households only hit their advertised broadband speeds 58 per cent of the time, according to a survey from consumer group Which?

The faster the expected speed, the bigger the disappointment, as consumers expecting more than 30Mbps only managed to hit those speeds 54 per cent of the time, whereas those expecting speeds of between 10 and 30Mbps hit them 89 per cent of the time.

The data was gathered via Speed Checker between January and March 2017, in an analysis of 226,000 end-user speed tests.

Earlier this year, the Advertising Standards Authority said broadband providers may have to ensure at least half of customers can receive advertised top-line speeds, under a proposed crackdown on misleading marketing.

Alex Neill, Which? managing director of home services, said: "Consumers need to regularly test their broadband speed to check they are getting the service they are paying for. If they aren't they should contact their provider so that any issues with their service can be resolved."

However, Andrew Ferguson, editor of thinkbroadband.com, said the research is unlikely to have much affect on the review of how broadband speeds are advertised.

"The widespread understanding in the broadband industry is that a move from advertising the speed that the fastest 10 per cent can achieve on a product will change to an average speed. The remaining debate is around whether a mean or median speed or additionally a range of speeds will feature." ®

Sign up to our NewsletterGet IT in your inbox daily

29 Comments

More from The Register

Openreach hacks full-fibre broadband prices for developers... Property developers, that is

Sorry, programmers. No bowel-moving discounts for you

After all that! Ofcom proposes BT as only broadband universal services provider for whole of UK (except Hull)

Just 8 telcos applied, most didn't meet critera

Openreach names 81 lucky locations to be plugged into its super-zippy Gfast pipe

Take a look up the railtrack, from Barking to Faversham

UK Home Office admits £200m Emergency Services Network savings 'delayed'

Oh, and the £1.1bn Airwave extension hasn't yet been triggered

UK's Openreach sends full fibre to Coventry

Slow your roll... only Radford's hooked up for now

Form an orderly queue, people: 31,000 BT staff go to Openreach in October

Incumbent 'committed' to give it greater 'strategic independence'

Openreach hiring thousands more engineers

But will that prevent another burning effigy?

East Midlands network-sniffer wails: Openreach, fix my outage-ridden line

UK techie's tests reveal half-dozen daily fails, infrastructure bods vow to look into it

Openreach annual review: Eat fibre and be merry, we fixed the faults before you called

The sun is sunny and the dark fibre access is virtual

Openreach v Ofcom dark fibre legal bill bounced back to Competition Appeal Tribunal

Court of Appeal rules it's wrong to assume regulator should pony up for cases it loses