Business

Policy

Google creeps up on another sector: Adds car insurance to Compare

I said nothing, because I'm not an insurance comparison site

By Alexander J Martin

24 SHARE

Google has added car insurance to its "Google Compare" suite of products, which are "designed to help people make confident, more informed financial decisions."

Insurance providers have been told by the Chocolate Factory that "people searching for car insurance on their phone or computer can find you along with an apples-to-apples comparison of other providers - all in as little as 5 minutes. You can highlight what makes your business unique, whether that’s an 'A' rating in customer service or better discounts for safe drivers."

"When users adjust their deductible or add additional cars to their quote," the missive continued, "you can show updated pricing that matches their needs."

Google states that the revenue generated will be through a "flexible cost-per-acquisition (CPA) model," and notes that "payment isn’t a factor in ranking or eligibility."

The commission produced through the service may not be the only thing Google gets out of this. The ad giant's investment in, and eventual deployment of, driverless cars is expected to disrupt the automobile insurance industry.

The Wall Street Journal has found concerns about the effect of driverless cars upon the industry in the annual reports of three large automobile insurance companies. ®

Sign up to our NewsletterGet IT in your inbox daily

24 Comments

More from The Register

FYI: Drone maker DJI's 'Get it on Google Play' website button definitely does not get the app from Google Play...

Updated Quadcopter slinger rudely palms folk off to .apk download

Here you go, cloudy admins: Google emits NATty odds 'n' sods

Google Cloud Next Incremental titbits aimed at time-poor techies

Surprising no one, Google to appeal against European Commission's €4.34bn Android fine

We'll just take our time here

Google now minus Google Plus: Social mini-network faces axe in data leak bug drama

Project Zero would have been all over this – yet it remained under wraps

Iron Mike Pence blasts Google for its censor-happy Dragonfly Chinese search engine

Wait until the Veep finds out what Apple is doing for them

Neil Young slams Google, after you log in to read his rant with Google or Facebook

Heart Of Gold meets Piece Of Crap

Nutanix shares briefly wobble over Google server appliance fears

What if someone else owns someone else's computer?

No do-overs! Appeals court won’t hear $8.8bn Oracle v Google rehash

Only thing left now is a Supreme Court bid in row over Android and Java copyright

Google shaves half a gig off Android Poundland Edition

Always believe in Go ...

Google to build private trans-Atlantic cable from US to France

Bandwidth is better, down where it's wetter, take it from me!