Google's eating out of their hand – now CloudEndure 4 want to conquer Europe

Israeli lads tackle disaster recovery and live migration in the cloud

Analysis Add WANdisco active file replication to Bridgeworks parallel TCP/IP and Zerto DR and get something like CloudEndure, an Israeli startup with two products – Disaster Recovery and Live Migration.

It was founded in 2012 by four entrepreneurs who built and sold a content delivery networking business called Limelight Networks.

CEO Ofer Gadish, VP products Leonid Fainberg, VP R&D Ofer Ehrlich, and chief revenue officer Gil Shai figured replication to the public cloud or some other remote system could be done better and that they were the ones to do it.

Destination environments can differ from the source, necessitating data format conversion. Source systems shouldn't be quiesced and changed data, once a data move has started, should provide source and target consistency.

The firm said that they hoped if they sorted the replication problems, they could provide disaster recovery in the cloud. To do that, they realised they needed to build an orchestration engine and the ability to test a DR set-up.

They set to work on block-level continuous replication, application stack orchestration, and automated machine conversion. They also parallelised TCP/IP to speed data movement across the network link.

As the product tech was developed from prototype to initial build to beta and then full product, CloudEndure had three funding rounds:

  • 2012 – $5.2m A-round
  • 2015 – $7m ($3m-$4mn from Infosys) B-1 round,
  • 2016 – $5.2m B-2 round (six months after the $7m)

That's a total of $18.4m from venture capitalists and strategic investors, including Dell EMC, VMware, Mitsui, Infosys, and Magma Venture Partners.

It also developed the DR and migration use cases and produced the two products to fit each of them.

CloudEndure said its patented replication uses agents on source machines with no performance hit, they say. It works in memory, with no disk writes, and replicates asynchronous block changes to the remote system.

The DR system moves VMs and supports physical, virtual, and cloud-based servers as sources. Targets include AWS, Google Cloud Platform, Azure, OpenStack, and Oracle Cloud.

It supports the IBM cloud for Live Migration but not for DR. Live Migration is actually a secondary business for the company, with DR taking precedence.

There are a series of DR products, starting with relatively simple backup, but it is not that good for backup-only scenarios. Backup data is stored in cheap cloud object storage (S3) and deduped and compressed.

Although CloudEndure uses Docker containers internally, the company says container support is on a long-term roadmap, being two years out at least.

It sells direct to large accounts and via the channel to smaller ones, prices by server, and has a recurring fee for DR and one-time fee for Live Migration.

CloudEndure has hundreds of customers in the US. Google uses its software to import VMs into the Google Cloud Platform. So why did CloudEndure bother to talk to a bunch of European hacks in Tel Aviv?

It has developed its business with a typical Israeli tech biz mindset – Israel R&D, marketing and sales first, then focus on the US. So now it wants to crack Europe. ®

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