Google: I know we promised not to mix our data silos buuuut...
Behavioural data + searches + texts = 'super profiles'
The European Commission has confirmed that it will probe competition concerns over Google's decision to allow personal user data in its silos to co-mingle, to create "super profiles".
That was deleted and a line added, explaining: "Depending on your account settings, your activity on other sites and apps may be associated with your personal information in order to improve Google's services and the ads delivered by Google."
As we noted in October, users may have been opted in without realising it.
The concerns were raised with EU antitrust regulators by Google's eternal tormentor, Oracle, the WSJ reports [paywalled]. Big Red's argument is that no other ad platform can compete effectively with ad targeting once Google merges these epic data stores, which Oracle calls "super profiles".
The database giant has the Chocolate Factory in its sights, and boasts that it helped fund research which revealed the incestuous ties between the Obama administration and Google at the Google Transparency Project. FoIs also revealed Obama's office had kept Google closely informed of an antitrust probe by the "independent" agency FTC.
Last week Peter Thiel, the nearest Silicon Valley has to a shop steward with Team Trump, said Google had more influence in Obama's administration than Exxon had over George W Bush's.
Social networks are a gift to authoritarian governments. "Super profiles" permit a government to build a far more extensive data store than it would otherwise have. China is allowing its private sector to trial a "social credit" score to audit each citizen's "trustworthiness". ®