Atari's Bushnell gets into VR
Atari founder Nolan Bushnell has put his weight behind a startup that will offer business uses for virtual reality.
Bushnell's Modal VR touts itself as providing the hardware and software for "industrial-grade" virtual reality applications. This means the company will develop and sell VR systems used for things like military and law enforcement training, urban planning tools, real estate tours, and museum exhibits.
The company also wants to get into the consumer end in a roundabout way, developing VR arcade games, eSports venues, and "themed entertainment" exhibits for theme parks.
Bushnell made his fortune in many of these same markets some four decades ago with Atari. The company's cabinet games helped to create the arcade market in the early 1980s, and Bushnell hopes that by using larger spaces and more powerful hardware, his new venture can once again build a market for games outside of the home console/PC niche. ®