The Information Commissioner's Office had said that passing off nuisance calls as legitimate market research “will not wash”.
Steve Eckersley, the head of enforcement at the ICO, has issued a "stop order" against Bolton-based Change and Save Ltd that lied to claim it was phoning people as part of a lifestyle survey – a practice we're informed is called “sugging”.
The company's nuisance calls asked people when they had made or last updated their will, and claimed this was a matter of conducting a survey which was not subject to direct marketing rules.
Upon ICO investigation, however, sparked by 254 complaints, these calls were discovered to go on to promote will-writing, funeral and legal services.
Change and Save Ltd has received a legally binding enforcement notice. If this is not complied with, the company will face prosecution. ®