UberEats into food delivery with new app launch in London

Not content with disrupting classical transportation services, Uber is now disrupting the disruptors in launching its own food delivery app, UberEats, in London today.

The on-demand meal delivery service will be available from 11am to 11pm, seven days a week, and on launch will only cover London's Zone 1 boroughs, though the company says it hopes to hit more suburbs soon.

It enters a fairly saturated market for food delivery but brings to mind Hiro Protagonist's courier work in Neal Stephenson's novel Snow Crash by guaranteeing delivery within 30 minutes.

Alas, there will be no personal visit from CEO Travis Kalanick if a delivery exceeds the 30 minute mark, but for the first month of the app's launch delivery will be free, and Uber claims it will give you up to £20 off your next order.

UberEats was previously a feature within the (somewhat infamous) ride-hailing app, but the company is now set to compete directly with Deliveroo and Just Eat as consumers' demand to have everything they want brought instantly to their feet continues to fuel growth in the delivery sector. ®