MapR acquires Geneva Lake to embiggen its worldwide reach

Also takes on former Coca-Cola chap

MapR, the big data software business, has brought in new talent to expand its leadership team.

Shortly after praising the Q4 successes of ex-Oracle chap Matt Mills, who came in as president and COO for the San Jose software business last year, MapR has brought in more Oracle talent.

This time, the former head of the North American big data and analytics alliances organisation, Geneva Lake has arrived and embiggened her reach at as the VP of Worldwide Business Development.

Lake is joined by David Cross, formerly a brand man at Coca-Cola and Ventiv, who arrived as the chief marketing officer and a member of the executive team.

Lake will be focused on building a "world-class channels and alliances network across the globe," while Cross will work on MapR's branding on a global basis.

Jack Norris, formerly the marketing chief, has assumed the role of senior veep for data and applications. He will be hoping to help potential customers understand and adopt what MapR touts as "data convergence" – the ability to use Hadoop and Spark for streaming data fun.

Norris will work with the analyst community, and promote the company through PR and with the industry’s most experienced team of technology evangelists. ®


Vulture Central's backroom gremlins would like to emphasise that Geneva Lake is a person, not a geographical feature in central Europe. That's Lake Geneva, in case you were wondering.

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