Your CAR is the 'ultimate mobile device', reckons Apple COO

Vorsprung durch Tim Cook? No surprise to biz which claims fruity firm poached its staff

Apple has admitted to eyeing up the automotive market, with chief operations man Jeff Williams describing cars as "the ultimate mobile device".

Responding to a question about industries the mega cash-rich company is looking at, Williams told the Code Conference 2015: “The car is the ultimate mobile device,” adding, “We’re exploring a lot of different markets.”

It follows reports in February that the fruity firm has been recruiting experts from the automotive industry for a top-secret project.

Rumours of the firm's not-so-secret recruitment of engineers to take on Elon Musk's electric car company Tesla have been around for some time.

Battery manufacturer A123 Systems and Apple are close to finalising a settlement over the battery-maker's accusation that Cupertino poached its engineers.

Since June 2014, Apple has "embarked on an aggressive campaign to poach employees of A123 and to otherwise raid A123's business", the battery-maker has alleged.

Apple boss Tim Cook claimed that Cupertino's Watch will replace car keys.

Williams also said the Apple Watch had been "fantastic", but remained tight-lipped about how many holy time-bangles it had shifted. ®


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