Internet Society of Australia changes name to Internet Australia

The People's Front of Judea would be proud of this rebranding exercise

Life of Brian

The Internet Society of Australia has changed its name to Internet Australia, but kept the name Internet Society of Australia for official purposes.

The body's president, George Fong, says the change of name “is designed to give the Society a more contemporary image in keeping with the board’s determination to take a higher profile in fostering informed debate about Internet related issues.”

Fong added that “... moving from the use of ISOC-AU, which the board has agreed is a necessary part of the process of making Internet Australia more easily recognised and understood in the wider community that we seek to influence and assist".

Internet Australia remains a chapter of the global Internet Society and the company name remains Internet Society of Australia Limited. While that's all rather Life Of Brian, there is more to this than just a rebranding exercise as the body has also hired one Laurie Patton as its first CEO on the basis of “an extensive career in media, IT and event management.”

Patton plans “to engage with Internet communities, government and business to ensure that the Internet Society fulfils its central role in informing debates on Internet issues through the provision of rigorous technical and financial analysis.”

The Society is already a member of the Attorney General’ Department working group drawing up guidelines for the introduction of the data retention and in the announcement of its new/old name/retention of old name says it hopes to play a stronger part in debate over the Copyright Amendment (Online Infringement) Bill but does support the proposed three strikes infringement notice regime. ®

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