Apple GOBBLE: GPS startup Coherent may make Maps somewhat more so

Execs go to Cupertino, possibly using an atlas to get there

Interesting USA map

Apple is making efforts to improve its locationware by acquiring Coherent Navigation, a startup developing a "high-precision navigation service" using GPS.

Founded in 2008, Coherent Navigation had been developing commercial navigation services, based on partnerships with companies such as Boeing and Iridium, which it intended would outperform consumer-grade navigation systems.

The New York Times reports that the company has "worked on autonomous navigation and robotics projects, according to previous company job listings, as well as projects for the Defense Department."

Apple has made a number of acquisitions in recent years as it attempts to curb its dependence upon competitor Google's mapping.

In response to rumours suggesting the acquisition on Sunday, the fruity folk's PR machine rolled into action, providing the press with its standard non-confirmation comment: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

No other details regarding the acquisition have been made public.

The deal also sees Coherent Navigation's executives transported to Cupertino. As LinkedIn-scanning hacks at Macrumours report, CEO Paul Lego, along with the co-founders William Bencze and Brett Ledvina, are all now displaying their employment with Apple on the social network for suits.

Apple is still being linked with Nokia's HERE, although may face competition from ride-sharers Uber as the map wars continue. ®


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