Best Buy preps for a Hero4 welcome just in time for Christmas

Retailer clears plenty of shelf space for GoPro action vid camera

GoPro 4 black

US retail giant Best Buy is anticipating bumper sales of GoPro's Hero4 products, which are set for release on Sunday.

Best Buy has tripled the amount of space GoPro gizmos take up in 500 of its stores, according to the Associated Press, so as it can start promoting the video camera maker's latest product line in the run up to Christmas.

The Hero4 Black camera carries a price tag of $499 (£345), while the Hero4 Silver camera will retail at $399 (£245). GoPro gear has been sold by Best Buy since 2010.

The Register's quick take on the new cameras, which hit the shops tomorrow, is this way. ®




Biting the hand that feeds IT © 1998–2018