Déjà vu: Virgin Media jacks up broadband prices
Screw copper phone lines, we're UNIQUE, bleats telco
Virgin Media is once again hiking up the price of its broadband service, while at the same time championing its cable network.
The telco has begun telling subscribers who are only signed up to Virgin Media's broadband offering that their bills will increase by £1.50 a month from October this year.
It comes after the company, which is owned by US cable giant Liberty Global, jacked up its broadband-only price tag by nearly seven per cent in November 2013.
New punters subscribing just to Virgin Media's broadband service can currently expect to pay £26.50 a month for entry-level download speeds of up to 50Mbit/s on a 12-month contract.
The ISP said the price increase would affect customers who joined Virgin Media before 29 May.
"As part of a review of our services, we are changing the price of taking just broadband from us," said Virgin Media broadband boss Joe Lathan. "Virgin Media is the only major provider able to supply broadband without a phone line because of our unique cable network and so we remain unbeatable value for money." ®