iPhone 5 launches in China, late and expensive. Chinese say 'meh'

The iPhone 5 has finally launched in China, but reaction has been lukewarm.

Launching their fastest-selling product ever in the world's biggest market is an opportunity for Apple to clock up major sales. And Apple need to maintain global market share against Android, which took 75 percent of smartphone sales in the last three months.

However the initial signs at the launch of the iPhone 5 in China this morning were less than encouraging. At the Apple outlet in upscale Beijing retail mall Sanlitun, there was a queue of two, and a snowman, the Wall Street Journal reported. It contrasts to previous Apple launches which saw mini riots and eggs thrown as frustrated customers were unable to buy the Apple products they wanted to.

This woman was keen to make cash to buy the flagship phone. But Apple will need this enthusiasm to be nationwide if it wants to do make significant gains in the country.

The Want China Times focussed on the cost hike for Chinese consumers (English language Want China Times highlighted the 23% mark up) and the likelihood of the next version of the iPhone - a potential 5S - coming out within the next six months.

It could be that Apple will have to treat the world's biggest market a bit better in terms of the dates and prices if it wants to get a foothold there. ®