PlayStation Network content in-store at Game
Sony has followed in Microsoft's footsteps by partnering with Game to offer digital content over the counter.
Initially, the deal will see a range of over 50 titles sold through 42 Game stores, although by mid-September, PlayStation Network content will be available in all of its 620 retail outlets here in the UK.
Purchases will be offered on both cards and voucher codes, meaning cash-touting gamers can take their piggy banks down to a shop and still purchase their desired digital content.
According to the company, the Sony deal means Game will become "Europe's biggest retailer of digital games". ®