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Sky to rejig EPG to push HD
Pay TV channels lifted up too
Tue 18 Jan 2011 //
12:27 UTC
Sky subscribers will soon see all the satellite broadcasters HD channels first when they take a look at its electronic programme guide (EPG), which is due to be redesigned on 1 February.
The EPG revamp also sees pay-TV channels placed closer to the start, the better to encourage punters to cough up.
Rob Webster, Sky’s Commercial Director, said: “We want our customers to be able to discover and enjoy the content they are most passionate about." Surely, 'bring us the most revenue' - Ed.
On the HD side, 40 channels in Sky’s HD pack will ‘swap’ positions in the EPG with their standard definition equivalents. For example, HD subscribers will find Sky 1 HD at channel 106, with Sky 1 moving to channel 170. ®
Biting the hand that feeds IT
