XBox Live: Why should Microsoft get all the money?
Activision looks to PC-TV
Activision has"heard" that its Call of Duty mega-franchise is the main reason for 60 per cent of subscribers to pay for Xbox Live - so why should Microsoft get all the money?
In an interview today with the FT Bobby Kotick, CEO of Activision Blizzard, said: “We don’t really participate financially in that income stream. We would really like to be able to provide much more value to those millions of players playing on Live, but it’s not our network.”
He thinks the new generation of gamer-friendly PCs may be the way to sidestep console online monopolies and says Activision will “very aggressively” support efforts by Dell and HP to connect PCs to TVs.
It will be interesting to see how this effort pans out. PC games are much easier to pirate, so presumably that will be countered with greater online lock-in.