Southpaws up in arms over iPhone 4

Apple has brought down the wrath of the UK's lefthanders after Steve Jobs' insensitive advice on how to use the firm's brand new on-again-off-again iPhone 4.

Jobs advised iPhone 4 buyers that the reason they were losing reception was down to the way they're holding the device - so, people just need to avoid gripping it in the lower left hand corner.

This is clearly discrimination designed as a design flaw, cried the Left-Handed Club, according to The Telegraph.

According to The Telegraph the Left-handed Club's Lauren Milsom said: "It seems ludicrous to suggest that 10 per cent of potential users should be told they have to adopt a less natural hand hold to use this latest technology.

"I would strongly suggest that Steve Jobs employs left-handers in his design and testing team in future, and urgently address this issue to ensure the phone is fit for purpose."

The club is quite serious about the disadvantages lefties face, with one of its stated aims being to "dispel many of the superstitions and fiction that have surrounded left-handedness in many cultures for hundreds of years, and which still create prejudice today".

It cites other problems such as "hugging", "taking neighbours drink/bread roll at dining table" and "organising files back to front".

Of course, it's not just lefties who could fall foul of this particular design quirk. Just think about people who like to flip the bird while using their phone. Or smoke. And of course, drive. ®