Netflix is to launch a streaming service that is not linked to its Lovefilm-style North American DVD-by-post package - and it could be coming to the UK first.
Reed Hastings, Netflix's CEO, announced the upcoming service during last week's third-quarter earnings conference. He said that “for competitive reasons” he couldn’t confirm in which country the service will launch first.
However, he did indicate that it won't be the US, a nation he believes is too wedded to the DVD. Netflix currently offers movie downloads in the US, but only to punters who sign up to its all-you-can-eat DVD mail plan.
Netflix wants to “prove their model” before offering an expanded service around the globe, website Read Write Web said, and so will probably roll it out on a country-by-country basis.
In related news, Netflix has also signed a deal with Sony that will see films and TV shows streamed through the PlayStation 3.
A formal launch date hasn’t been confirmed and it appears that the deal only applies to North America – for the time being. Further information about the upcoming service is available online.
Netflix already streams movies to Xbox Live subscribers. ®
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