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Gateway stops selling direct

Follows parent company's lead

Gateway, the US PC maker, has stopped selling PCs online. From here on in, it will sell only through retailers and computer resellers. The move brings the company into line with parent company, Acer, which sells only through the channel.

Interestingly enough, Gateway thinks the move will save it money, which goes to show that it hasn't quite mastered the direct selling proposition. As the company does not have a direct salesforce, pain should be limited on the job losses front.

Press release. ®

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