Swedish rock band for sale on eBay

Is it a publicity stunt? Or are they seriously looking for a new investment?

Swedish band Rednex are up for sale at eBay for $1.5m. The new owner gets the trademark, the record releases, the contracts and all the shares of the Swedish company Rednex AB, according to a website devoted to the sale of band and its assets.

Rednex is the brainchild of a group of Swedish producers with several gold selling Top 10 hits, including Cotton Eye Joe, which entered the charts in 1994. The band - a loosely run creative team of performers, actors, art designers and programmers - claims to have sold 10 million records.

The eurodance pop outfit is still active. Recently they were going to take part in the pre-selection for the Eurovision Songfestival, but were disqualified when the judges discovered that their song had been published and performed as early as 2001. They are also record holders for the world's longest song title (The Sad But True Story Of Ray Mingus, The Lumberjack Of Bulk Rock City, And His Never Slacking Stribe In Exploiting The So Far Undiscovered Areas Of The Intention To Bodily Intercourse From The Opposite Species Of His Kind, During Intake Of All The Mental Condition That Could Be Derived From Fermentation).

"Buying a pop band opens up opportunities to make a hayload of money and peek behind the scenes of an exclusive branch," the site claims. Oh yes, and they are debt-free too.

As yet there have been no bids for the band. The auction will end May 19. ®