DSG 'consults' on future of French operation

Preps 'Chere Jean' letter for PC City

DSG International has put its French PC City operation on notice, after kicking off a “consultation process” ahead of the reorganization of its Gallic assets.

The electronics giant said “promotional restrictions” and a “competitive property market” make it increasingly difficult to achieve scale and brand awareness.

In a bid to eliminate the ongoing losses at the PC City operation in France the “consultation” will consider shutting the stores and selling computers in the country via DSG’ e-commerce operation.®

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