5-4-3-2-1. Way to Go, Infineon!

Infineon, the European semiconductor giant, today issued a new statement of strategic goals, under the banner Agenda 5-to-1. The marketing bunnies have been working overtime, as the opening paragraph demonstrates (the bolded words are Infineon's own).

"Today, Infineon Technologies (FSE/NYSE: IFX) presented its "Agenda 5-to-1" program, which sets out Infineon’s strategic goals for the next five years and the cornerstones of the further enhanced company strategy for achieving those goals. Infineon intends to secure a place among the top four semiconductor manufacturers by 2007. In each of its five business groups, the company plans to be among the top three. Infineon aims for a top two position in profitability in all of its business groups and to establish its position as the number one for solutions in the semiconductor industry."

Which is nice.

The most intersting bit about Agenda 5-to-1, to us anyway, is Infineon's new focus on what it calls "technology lifestyle solutions". It selects four niches - healthcare, mobile communications, security and wearable computing - where it can make a difference. And more money. Here is the press release. ®