Dell taps dealer channel with unbadged ‘white box’ PC

Dell intends to tap the channel by selling unbadged computers which resellers can configure as their own.

Dell is, of course, the Great Satan of direct sales, but it uses resellers and distributors from time to time when circumstances make this the best solution. Its new 'white box' strategy specifically embraces dealers however, rather than considering them a sales route of the last resort.

Starting this Friday (August 23), Dell will sell the unbranded White Box D510) to dealers. Prices start at $499 for a basic unit with a Celeron processor, CD-ROM drive and Windows XP but without a monitor. ®