Intel and BTo join hands to push broadband

BTopenworld is teaming up with Intel to flog its broadband service to businesses.

The joint marketing programme will give dealers the chance to push Pentium PCs together with broadband Net access.

Dealers will be able to play around with financial incentives to tempt punters to take the package, and they can offer six months free access to the BTopenworld Internet Business Pack (which costs £10 a month) containing a range of "goodies" including a .co.uk domain name and a static IP address. Whoopy-doo.

Anyhow, BTopenworld - BT's mass market ISP - reckons the deal with Intel could net it more than 30,000 orders over the next year as it tries to tap into what it regards as the lucrative SME market.

This month alone it extended to the end of August a promo offer which waives the £65 line activation fee for new subscribers of its Home 500 and Business 500 Plug & Go broadband products.

It also said it would donate 800 ADSL lines to small businesses and community organisations as part of a broadband awareness campaign.

And since its ADSL service isn't available to everyone, it's also decided to ease the pain of signing up to its ludicrously expensive two-way satellite service by spreading the £899 (ex VAT) up-front costs over two or three years. ®

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