Intel will pursue processor price war – Barrett
80% or more marketshare by any means necessary
Intel CEO Craig Barrett today pledged to maintain the company's "aggressive" price war with AMD.
Speaking in London, Barrett denied the chip giant's rival any quarter in the fight for processor marketshare. Well, all but 20 per cent of the market, at any rate.
"We have had 80 per cent plus marketshare," he said. "We intend to stay at that level or move upward."
To do so, Intel will maintain its "aggressive" pricing policy, he said.
The sentiment won't surprise AMD, which has made 30 per cent marketshare its goal.
Barrett also said that the company's support for Rambus memory was no barrier to sales of its processors. As evidence, he cited the arrival of sub-$1000 Pentium 4-based PCs. He also said there were no problems with the supply of Rambus RDRAM. He did, however, admit that the current economic climate had hit P4 sales. ®