Seagate shakes dead chicken image

Why did the chicken cross the road – it's an old gag construct but it's now been given a new lease of life, courtesy of Seagate. According to Eurotrademag.com, Seagate's latest HDDs – the U8 series – are so robust they will help the company get away from the nickname its Medalist HDD range acquired -- the dead chicken -- so called because it was so poor at shock absorption. The name dead chicken came about because, we are told, the Taiwanese pronunciation of Seagate sounds like the word for a dead chicken. All of which begs the question, if the U8 is a more robust drive, should it be called the rubber chicken? ®