HP plays channel lottery

Hewlett-Packard plans to put 59 resellers on Concorde as an incentive to sell its printers and scanners. More than that, it is planning to make one of them a millionaire. As if everyone in the channel isn't one already. The vendor has launched its MillionAir promotion, and is sending out scratchcards to resellers of its Hardcopy range. Scratchcards will be sent out depending on how much of this kit resellers sell, as well as their status in HP's Connect channel programme. Each scratchcard will have multiple choice questions about the Hardcopy product range. Successful entrants then go in for a draw for one of the 59 prizes of a champagne party and trip on Concorde. One of those on the flight will also get the chance to win up to £1 million by answering yet more questions. The scheme will run until 31 October. An HP representative said it was designed as a way of keeping in touch with the channel. But he refused to reveal to The Register the location of the question list. ®