Lucent logo captures company in ‘single masterful brush stroke’
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"What does our name mean? Lucent is a word meaning 'glowing with light'. Light, a primary source of energy, refers to our company's energetic and entrepreneurial spirit. Lucent also means 'marked by clarity', which speaks to the clear vision of our company's purpose and future. We have added 'Technologies' to our name in order to emphasize our leadership in technology.
"Finally, the use of the line 'Bell Labs Innovations' reminds everyone that Bell Labs is the engine that fuels our company's many innovations. "What does our symbol mean? Historically, circles have represented universality, knowledge and perfection. The circular shape of the symbol embodies these qualities while the energetic brush stroke style provides the sense of innovation and human energy upon which our company is based. The perfection of the symbol lies not in technical symmetry, but rather in perfectly capturing the spirit of our company in a single, masterful brush stroke.
"What is our symbol called? The Innovation Ring. This name was inspired by the innovations of our world-renowned research division, Bell Labs.
"How do we use our name and symbol? Because our name and symbol represent the new entrepreneurial spirit and vision of our company, they should be used in a bold, confident manner. The Lucent Technologies logotype, the Bell Labs Innovations line, and the Innovation Ring combine to create the signature. The relationship between the logotype and the Ring varies on different media in order to suggest the flexibility of our company and to capitalize on the visibility and impact inherent in each application. Therefore, six signature variations are available." ®
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