Goto goes for Go after going loco over logo

Little known Net search service Goto.com (3.8 million unique views per month) is suing the Disney/Infoseek joint venture Go Network (21 million users at launch) over what it claims is the marked similarity between the two services' online logos. And just so we know what we're talking about, here are the two logos: To be fair, Goto.com isn't demanding Go Network to change its name or cease operating -- according to CEO Jeffrey Brewer, the company simply wants Go to change its logo, to avoid the confusion he claims the similarity is causing. According to Brewer, the suit was filed after negotiations between the two organisations, begun after Disney and Infoseek began testing the Go Network Web site. According to the Reuters newsagency, both Disney and Infoseek claimed Goto's suit was "baseless" and they would defend their use of the Go Network logo. ®