Chipset company VIA has decided to push the PC133 SDRAM standard and said that Direct Rambus was too expensive a solution. Dean Hays, director of marketing at Via, said: "We're working with a number of memory companies to develop the PC133 spec. Intel took the lead on PC100 but VIA is taking a lead on developing PC133. We intend to create a specification for it." VIA, said Hays, was working with NEC, Micron and Samsung. He had received numerous calls from other memory vendors over the last two weeks interested in the specification. He said that VIA had to show support for Direct Rambus because of the weight of industry support behind it. But, he added, systems using Direct Rambus were likely to cost too much and the PC industry would put its weight behind PC133. "Just about every memory vendor we've talked to in the world has yield on PC 133," he said. He suggested that yield on Direct Rambus might be indifferent. ® See also Intel, chip-set vendors prepare for Rambus shortage IBM to offer Rambus alternative Intel to pour $100 million into Samsung