Britain’s biggest broadband ISP – BTopenworld – is to cut the cost of its consumer DSL service by £10 to £29.99 a month.

Today's announcement by BTopenworld comes hard on the heels of yesterday’s news that BT Wholesale is to lower the wholesale cost of DSL to under £15 a month.

The ISP also finally announced plans to introduce a self-install version of its DSL product.

Called "Plug & Go" (remind anyone of a hair-care product?) the new self-install product will be available from March 5.

And as part of a special offer it says it will waive the £65 activation charge for orders received up to May 31.

Some industry watchers might be surprised that BTopenworld didn’t announce a more aggressive retail price for its product. Oh well. ®