Hutchison today outted the worldwide name for its 3G mobile phone service - 3. The announcement follows press reports, so there's no logo, or branding statement for philistines like us to sneer at .

And there's to be no messing, at the back.

"The name should always appear as '3', with the exception of website addresses, where it is written as a word in the relevant language (e.g. www.three.co.uk).

Yes, sah!

Hutchison is, among other things, to become the UK's fifth mobile phone network, but 3G only, and it is expected to be the first to roll-out 3G services in this country.

Press release? Here. ®