UltraDNS goes low, low.,low with $1 offer

UltraDNS Corp is to offer small businesses and individuals domain name system hosting for $1 a month, going after a market typically serviced by free and shareware-like offerings, the company revealed yesterday.

Marketing VP Ray Stephens said BasicDNS's customers' domains will be hosted on the same eight-POP global network as its high-end customers, but they will not receive SLAs, the same level of customer support (email only) and certain advanced features.

Customers will pay upfront for 12 months in advance. They get a free month if they sign up soon, or six free months if they sign up from a competing service, such as that offered by ZoneEdit Inc, which UltraDNS regards as the main threat at the low end.

"While we've not traditionally played at the low end," said Stephens, "[ZoneEdit has] been a formidable competitor at the low end of the market." UltraDNS's high-end competitors include Akamai Technologies Inc and Nominum Inc.

Stephens said the company is talking to a number of larger domain name registrars about using their services as a channel to reach the required critical mass of customers.

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